I-205 Toll Project | Page 1

Social Media and Media Outlet Ads

Updated: Nov. 12, 2020 I-205 OUTREACH MEDIA SOCIAL MEDIA AND MEDIA OUTLET ADS Detailed below is a compilation of social media and digital display ads placed for summer 2020 I-205 Toll Project outreach.

ODOT placed social media ads on the below platforms:

• Facebook (English organic post, ad and Spanish ads)

• Instagram (English and Spanish ads)

• Twitter (English ad and organic post)

ODOT placed ads in the below media outlets:

• Portland Observer (digital)

• The Skanner (digital)

• The Asian Reporter (print)

• El Latino de Hoy (Spanish language print and digital)

• The Times (Tigard, Tualatin, Sherwood) (print and digital)

• West Linn Tidings (print and digital)

• Canby Herald (print and digital)

• Clackamas/Oregon City News (print and digital)

• 93.1 El Rey (on air Spanish)

Social Media and Media Outlet Ads Nov. 12, 2020

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SOCIAL MEDIA REPORT

Facebook organic post (English) • Posted on 8/3

Social Media and Media Outlet Ads Nov. 12, 2020

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Facebook ads (English) • Run time: 8/5 – 9/15

Facebook ads (Spanish) • Posted on 8/4 and 8/24, respectively

Social Media and Media Outlet Ads Nov. 12, 2020

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Instagram ad (English) • Run time: 8/5 – 9/15

Instagram ads (Spanish)

• Posted on 8/4 and 8/24, respectively

Social Media and Media Outlet Ads Nov. 12, 2020

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Twitter (English organic post) • Posted on 8/3

Twitter ad (English) • Run time: 8/5 – 9/15

Social Media and Media Outlet Ads Nov. 12, 2020

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MEDIA OUTLET REPORT (DIGITAL)

Portland Observer

• Runtime: 8/5 – 8/11, 8/26 – 9/1

Social Media and Media Outlet Ads Nov. 12, 2020

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The Skanner

• Runtime: 8/5 – 9/4

Social Media and Media Outlet Ads Nov. 12, 2020

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El Latino de Hoy

• Runtime: 8/5 – 9/4

Social Media and Media Outlet Ads Nov. 12, 2020

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Pamplin Media (Canby, Clackamas/Oregon City News, The Times, West Linn)

• Runtime: 8/3 – 9/16

Social Media and Media Outlet Ads Nov. 12, 2020

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Pamplin Media (Oregon City News e-blast)

• Runtime: 8/13, 8/20, 8/27, 9/3, 9/10

Social Media and Media Outlet Ads Nov. 12, 2020

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MEDIA OUTLET REPORT (PRINT)

The Asian Reporter

• Runtime: 2 monthly issues (8/3 and 9/7)

Social Media and Media Outlet Ads Nov. 12, 2020

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El Latino de Hoy

• Runtime: 2 weekly issues (8/5, 8/26)

Social Media and Media Outlet Ads Nov. 12, 2020

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Pamplin Media

• Runtime: 4 issues (Canby – 8/5, Clackamas/Oregon City – 8/12, The Times – 8/6, West Linn – 8/13)