social media and hr putting connecting technologies to work
TRANSCRIPT
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Putting Social Media to work
CIPD Derbyshire & Notts Branch
03/02/2015 Becky McVittie, Resourcing Specialist RWE npowerKirstie Houlton - CIPD Committee & TMP WorldwidePerry Timms - CIPD Social Media & Engagement Adviser
www.pthr.co.uk @PerryTimms +PerryTimms
HR in a Digital EraA new operating system for work
or a minor upgrade?
Perry TimmsFounder & Director - PTHR
CIPD Social Media & Engagement AdvisorVisiting Fellow - Sheffield Hallam University
Ambassador - #GiveBackUK 12 January 2015
www.pthr.co.uk @PerryTimms +PerryTimms
About todayThe only bullets from me...
- Our journey to digital
- The rise and fall of email
- The rise and rise of social
- A case study: how this works
- How to make sense of it all
- Putting social into play
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Recruitment Social Media npower Case Study
What we’ve achieved so far…
03/02/2015 Becky McVittie, Resourcing Specialist
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Agenda
• Why social media at npower?
• Where we started
• Building Engagement
• A paid advertising campaign
• Learnings
• Where we’re going next…
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Why social media at npower?
Results of Social Listening
Cheap and easy extratool to engage potential
candidates
Increase internal engagement/referrals
Who doesn’t use social media?
Employer Branding SEO
Channel creation
Organic Growth through broadcast
Content Planning and Engaging Content
Paid Advertising
Our journey...
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Building Engagement
Blogs focussed on current vacancies &
events
Good News Mailbox
Partnering with PR
Interesting articles
Internal engagement
Intranet stories & internal newsletters
Videos
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Paid advertising campaign
Future Leaders
Gas engineers
Graduate Campaign
+ 500 likes
+ 300 likes46,000 reach
+ 50 likes53,000 reach
1 application
0 applications
Small increase (5)
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• Don’t under estimate the need for great and regular content
• Internal buy in and engagement really important
• Organic growth will get you so far, investment in paid for activity great way to target audiences and grow group numbers – but should be used carefully
• It’s not just about pushing out content – moderation and monitoring is also important
• Resource – having dedicated resource to manage the channels is key
Learnings
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• Continue to build a great content strategy
• Engage the business – social media champions
• Involve the internal audience – internal competitions to promote internal engagement with the channels
• Support content with targeted advertising for different business areas
• Continually reviewing channels and the ‘best fit’ for our needs – introducing Twitter in Q1 2015
Where next?
Determine key recruitment
posts and timescales
Develop personas for
audiences we will recruit from
Determine the right channels
to fit the personas and
set up channels
Advertise to draw the
audience to our content
(develop an engaging
content plan)
Use the content to drive them to our career site opportunities
Utopia!
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