social media and events
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Social Media and Events
Macmillan’s social media vision
• staff and supporters are as comfortable using social media as they are with using a telephone.
• there is a network of people affected by cancer, supporters, professionals, volunteers and fundraisers led and inspired by Macmillan’s own social media activity.
• people can expect a consistent, positive experience no matter how they choose to contact us.
Empowering staff
• Ambassador scheme – learn
together
• Keep it simple and sustainable,
don’t deter anyone
• Reach niche audiences with your
own experts
• Blur the lines between staff and
supporters
• Provide plenty of support, share
best practice, celebrate social
media wins,
Supporting your supporters
Working with the online community
• The community is used mostly by people affected by cancer or their carers
BUT
• They are among our warmest and most vocal positive supporters
• They WANT to get more involved with our work
Questions?