social media and ayurveda industry in india
DESCRIPTION
A presentation on how India's Ayurveda companies are using social media.TRANSCRIPT
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Social Media for Ayurveda
G Sankaranarayanan
Kerala Ayurveda Marketing Conclave06 July 2012: Hotel Dream:
Eranakulam: Kochi
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Agenda
Social Media?Adoption in IndiaFacebook PresenceWhy Social Media?A Word of Caution
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Different thing to different people…
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Technology Wise: What’s New?
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Web 2.0
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Experience 1.0
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Experience 2.0
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Closed, Private Diary
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Open, Social Diary
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Closed, Private Pager
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Open, Social Pager
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Closed, Private Campus Wall
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Open, Social Campus Wall
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Closed, Private Notice Board
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Open, Social Notice Board
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Social Media Adoption
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• Web 2.0: A Complex Balancing Act by McAfee
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Nearly 5 Crore Facebook Users
Source: Socialbakers.com 2012
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Source:FICCI and KPMG
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Why Social Media?
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Health Info: 3rd Most Popular e-activity
Note: US Internet users. Source: Pew Internet Project
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Why patients use social media?
Source: PwC
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Source: NMIncite
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Indian Ayurveda Goes Social
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Facebook Likes - Ayur Products
Source: Younomy, 2012
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Facebook Likes - Wellness
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Facebook Likes - Allopathy Clinics
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Just born…
Baby Steps Firm Feet
Mainstream Torch Bearer
Co-Creation Maturity Model
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What can be done?
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1. Keep the conversation going2. Try crowd sourcing3. Focus on building community/patient support
groups
Three Big Opportunities
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Conversation: Ayurvedic Health Tips
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Crowd sourcing
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Community Building
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A Word of Caution
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Social Media is Not Free
• Content development – buying image rights, paying writers for content development, etc
• Engaging digital agencies for social media listening, marketing, and technology support
• Training people, employing people • Investing managerial time for guidelines,
policies, processes, strategy• Creating exclusive positions to manage social
media, and collaborative work culture
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Strategy First, Social Media Next
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THANK [email protected]