social media analytics
DESCRIPTION
Presented at the Fundraising Institute of Australia Conference, February 2014, Melbourne.TRANSCRIPT
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Social media analytics
HootSuite and friends
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Don’t let the platform define what you
measure.Go back to your strategic
objectives.
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• Casual, fun, community space
• “Behind the scenes” view of Connecting Up
• Key metrics:– Reach– Engagement touch
points
• Of interest:– Traffic to website– Connect with partners
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• Resource sharing• Direct
communications with individuals
• Key metrics:– Retweets– Mentions– Content shares
• Of interest:– “Influencer”
engagement– #npau use
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Have a hoot with HootSuite
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HootSuite Features
• Post to multiple accounts on networks– Facebook, Twitter, LinkedIn, Google+
Pages, FourSquare, Wordpress
• Post scheduling– Auto-scheduling (next best time)– Bulk scheduling
• Monitoring searches• URL shortener• Team management
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HootSuite Analytics
• Available for “Pro” users
• Cost: ~$10 p/m (20% NFP discount available)– Also includes 1
extra team member– Unlimited social
accounts
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HootSuite Analytics
• Facebook insights• Twitter statistics• Google Analytics• LinkedIn Page • Click statistics
• Shareable reports
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Other tools for measuring
Free• Facebook Insights• Google Analytics• LinkedIn company
page statistics• Twitter analytics (if
you’re lucky)• Social Mention• Klout• Storify
Paid• Twittercounter• Twitalyzer• TweetReach• Sprout Social• Social Bro
• Buzznumbers• Salesforce Radian6• Adobe Marketing Cloud
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Stakeholders
Board members
Executive team
M&C team
Customer support
Conference
attendees
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Let’s get visual!
Infogr.am• Infographics• Pay to export• New video
infographic service
Piktochart• Infographics• Free version• Nonprofit pricing
Animoto• Create short
videos• Integrate photos,
video, text and music
• Mobile• Nonprofit pricing
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Questions?