social media analysis of political parties for delhi assembly election 2015
TRANSCRIPT
Social Media Activity AnalysisBJP, AAP & Congress
@Vikashnsingh
Competition Benchmarking & Analysis
Share of Voice1 Aug 2014 to 9 Dec 2014
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BJP has the highest SOV of 51%
• Tracking online mentions for BJP, Congress and AAP from 1 Aug 2014 to 9 Dec 2014
• BJP occupies more than half the online space with 51% SOV
• Videos generate the most number of mentions with the maximum share enjoyed by Congress
• BJP has been receiving the maximum positive commentary amongst the competitors.
• Congress has been receiving the maximum negative commentary amongst the competitors.
Twitter Facebook Blog Forum News Video Positive Negative Netural
BJP 3300379 51% 1908144 1008066 7542 1299 321872 53456 35% 17% 48%
Congress 1174075 18% 727399 204189 4368 505 176438 61176 25% 26% 49%
Aap 2028183 31% 1168618 795649 750 12282 26560 24324 18% 23% 59%
Platform Wise Mentions Sentiment Analysis
Political party Mention SOV%
Aap
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Social Presence
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BJP
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Social Media Activity
Overall Sentiment
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Twitter Analysis
Twitter Reach 10 billion estimated impressions
from 1908144 Twitter mentions by 324,341 users
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Buzz Graph & Word Cloud
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Congress
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Social Media Activity
Overall Sentiment
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Twitter Analysis
Twitter Reach 6 billion estimated impressions
from 727399 Twitter mentions by 180,408 users
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Buzz Graph & Word Cloud
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AAP
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Social Media Activity
Overall Sentiment
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Twitter Analysis
Twitter Reach 8 billion estimated impressions
from 1168618 Twitter mentions by 248,330 users
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Buzz Graph & Word Cloud
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Thank You
@Vikashnsingh