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Intro: About 12v.com.my • Requirements • Expectations • Offline to Online • The Hype • Traffic, SEO & Data • Action Plan Q&A

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Exabytes eCommerce Conference 2014 Social Media Analysis by Marcus Foon (Google Business Group Malaysia)

TRANSCRIPT

Page 1: Social Media Analysis

Intro: About 12v.com.my

• Requirements

• Expectations

• Offline to Online

• The Hype

• Traffic, SEO & Data

• Action Plan

Q&A

Page 2: Social Media Analysis
Page 3: Social Media Analysis
Page 4: Social Media Analysis

Requirements

Page 5: Social Media Analysis

Treat it like a real business.

Page 6: Social Media Analysis

Sourcing & Inventory

Page 7: Social Media Analysis
Page 8: Social Media Analysis
Page 9: Social Media Analysis

Logistics

Page 10: Social Media Analysis

Building Trust

Page 11: Social Media Analysis

Customer Service

Page 12: Social Media Analysis

Dear Ammie,

The shoes arrived today and I am speechless! First, they are even more gorgeous in person. Second, they fit like a glove. Just perfect. I have never owned a pair of shoes this special.

I started crying when I put them on. I felt like a princess!

Thank you so so much. I will send you pictures with the dress.

You are amazing!!"

Best,Molly M. – Montana, USA

Page 13: Social Media Analysis
Page 14: Social Media Analysis

Offline to Online

Page 15: Social Media Analysis

Expectations

Page 16: Social Media Analysis
Page 17: Social Media Analysis
Page 18: Social Media Analysis

Know what you want…

Page 19: Social Media Analysis

Search Engine Optimization

Page 20: Social Media Analysis

Traffic

Page 21: Social Media Analysis

Time to Act!

Page 22: Social Media Analysis
Page 23: Social Media Analysis
Page 24: Social Media Analysis
Page 25: Social Media Analysis
Page 26: Social Media Analysis
Page 27: Social Media Analysis
Page 28: Social Media Analysis
Page 29: Social Media Analysis
Page 30: Social Media Analysis

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