social media - an introduction
DESCRIPTION
An introduction to Social MediaTRANSCRIPT
Social Media An Introduction
By Sriram Srinivasanwww.srinivasansriram.com
Part – 1 – Concept, History, Benefits
Part – 2 – Social Media Channels
Part – 3 – Social Marketing, Computing, Crowdsourcing,ORM
Social Media enables users to create & share content online thus enabling many to many online
conversation.
Content also called Consumer Generated Media,created by
Industrial Media- One to Many
Social Media – Many to Many
Web 2.0 - technology enabling social media
The History
Phone Preaking – First podcasts took place on hacked corporate voice mail systems.
BBS & Commercial Online Services – First online community using bulleting board
Emergence of Internet – Online Forums, IRC ChatWebsites, Friendster, Slashdot etc.,
Today…
Social Media Benefits – Connecting people, recommending resources, identifying expertise, and distributing content
Communication
Collaboration
Multimedia
Reviews
Entertainment
Part 2
Social Media Channels
BlogsA frequent, chronological publication of personal thoughts and Web links.
Micro BlogsA type of blog that lets users Publish short text updates.
Micro blog
Social networking is the practice of expanding the number of one's business and/or social contacts by
making connections through individuals.
Aggregating feeds from social networks, ex: friendfeed.com
Events
Collaboration
Wikis
Social Bookmarking - Users share, organize, search and manage bookmarks online
Social news - Users submit and Vote stories they want to see
Multimedia
Livecasting - On Demand Audio and Video broadcasting
Media Sharing -Share audio, video and photo’s online
Reviews
Product review, comparison, price search and comparison
Business Reviews - Review organization’s Services
Community Q&A - User’s ask and User’s Respond
Entertainment
Software platform for Media & Entertainment industry
Virtual World - A simulated environment for users to inhibit and interact via avatars
Game Sharing - Game portal that allow users to play games
Feeling Tired – Few more concepts are there so hang on
Social Marketing
Crowdsourcing
Online Reputation Management
Part 3
Social Computing
Social Media Marketing -Using social media channelsfor marketing, sales, customer service enabling brands to have conversations.
Social Computing – Enable social features in software systems
Crowdsourcing - Tasks done by group of people based on open invitation
Online Reputation Management
Hurray! Finally this presentation is over
Images by
www.istockphoto.comwww.sxc.hu
Social Media History
www. Socialmediarockstar.com
About SriramSriram has 13 years of information technology industry experience, where he has played various roles in delivering multimillion dollar projects.
He is currently working in social media practice with primary responsibility of educating, consulting customers in social media, helping customers in creating social media strategy and also helping teams to visualize and create point solutions using social media.
You can reach him at:
Mobile : 919884002028Mail : [email protected]
www : www.srinivasansriram.com