social media
TRANSCRIPT
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Public Engagement in the 21st CenturyYPG Presents:
Online Social Networking
Presented by: Megan Fluke and Eddie Kurtz
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Young Planners GroupPublic Engagement in the 21st Century
About Us
Eddie KurtzBirthday: August 25
Hometown: Kansas City, KS KS
Employers: CirclePoint
Senior Project Associate
Oakland, CA
About me: Using social media for 6 years. Successful track
record building Facebook and Twitter profiles for government clients. Also utilizes
LinkedIn and Foursquare.
Email: [email protected]
Megan FlukeBirthday: May 20
Hometown: Fremont, CA
Employers: Sierra Club, Loma Prieta Chapter
Grassroots Organizer
Palo Alto, CA
About me: Using social media for 9 years. Built several successful
Facebook pages, nearly 1700 friends. Also utilizes LinkedIn, Twitter, and other Web 2.0 tools.
Email: [email protected]
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Young Planners GroupPublic Engagement in the 21st Century
What is Online Social Media?
Internet- and mobile-based tools
that allow people to share information
and engage in conversations
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Young Planners GroupPublic Engagement in the 21st Century
How I have used Social Media
As for any tool, you should only use social media if it is
USEFUL
I find social media useful to:1.Communicate to large groups of people2.Build and maintain relationships with friends and potential “real-life” friends3.Increase civic engagement4.Get things done
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Young Planners GroupPublic Engagement in the 21st Century
How I’ve built a Facebook network
PERSONAL PAGE• In person, I ask: “Are you on Facebook?
Can I add with you??”• “Friend” those I recently met• Place “Add me on Facebook” to the
signature at the end of my emails
ORGANIZATION’S FAN PAGE
• Add “Add us on Facebook” button to our website and all communications
• Request active members within organization to invite their friends
• Ask fans to invite their friends
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Young Planners GroupPublic Engagement in the 21st Century
How I use my personal pageIf I’m doing something interesting and want to let my
friends know
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Young Planners GroupPublic Engagement in the 21st Century
How I use my personal pageIf I need help doing something
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Young Planners GroupPublic Engagement in the 21st Century
How I use my personal pageIf I want to generate dialogue or support about an
idea
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Young Planners GroupPublic Engagement in the 21st Century
How I get fans engagedIf we are hosting an event, we create an event & update
our status
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Young Planners GroupPublic Engagement in the 21st Century
How I get fans engagedIf we do anything, we upload pictures of our activity to
our page
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Young Planners GroupPublic Engagement in the 21st Century
How I get fans engagedIf we want people to take action, we ask them to
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Young Planners GroupPublic Engagement in the 21st Century
My top three favorite Facebook tools
1. People you may know
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Young Planners GroupPublic Engagement in the 21st Century
My top three favorite Facebook tools
2. Linking a friend or event to a status update
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Young Planners GroupPublic Engagement in the 21st Century
My top three favorite Facebook tools3. Top News (Home Page)
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Young Planners GroupPublic Engagement in the 21st Century
SF DEM Facebook Page
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Young Planners GroupPublic Engagement in the 21st Century
Bay Bridge Twitter Feed
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Young Planners GroupPublic Engagement in the 21st Century
USDA HungryPests Twitter Feed
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Young Planners GroupPublic Engagement in the 21st Century
I-880 Twitter Feed
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Young Planners GroupPublic Engagement in the 21st Century
THANK YOU!
Presented by: Megan Fluke and Eddie Kurtz