social media 202

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Social media 202 Reynolds Center for Business Journalism Twitter: @BizJournalism Facebook: facebook.com/ BizJournalism Robin J. Phillips @RobinJP Social Media as a journalistic tool

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Robin J. Phillips presents "Social Media 202," a business journalism Webinar hosted by the Donald W. Reynolds National Center for Business Journalism. For more information, please visit businessjournalism.org.

TRANSCRIPT

Page 1: Social Media 202

Social media 202

Reynolds Center for Business Journalism

Twitter:@BizJournalism

Facebook:facebook.com/BizJournalism

Robin J. Phillips @RobinJP

Social Media as a journalistic tool

Page 2: Social Media 202

Know what this is? You’re in the right place.

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What you will learn

No turning back.

Doing nothing is not an option.

Why other business journalists like using social media.

You have more control than you think.

What social media can do for you – personally, professionally.

Ways to dig into the data and use social media tools as research tools.

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Twitter July 2006 190 million

Facebook February 2004 500+ million

LinkedIn December 2002

80 million

Three main social media networks for journalists

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If Facebook was a country….

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Each has its own strength

Twitter People you don’t know but who have common interests.

Real-time search engine; platform for listening, promoting work; crowdsourcing.

Facebook People you know or who know someone you know.

Excellent source for finding sources; listening, sharing work; crowdsourcing.

LinkedIn Colleagues, former colleagues, professionals.

Online Rolodex you don’t have to update; good database of employees; good for crowdsourcing.

SM tool Community Journalistic advantage

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Why Social Media matters …

1. It’s where things happen first

2. Linking to articles, distributing content

1. As a search engine, it rivals Google

2. Self-promotion, contacts that move with you

3. Building traffic for new blog, new beat

4. Cultivating sources

5. Real-time news .. right here, right now …

Twitter … and Facebook…

and LinkedIn…

and Flickr…. and Tumblr…

and Blogger…

and YouTube…

and WordPress…

and Foursquare…

and Google Reader…

8. Creating community .. power in the network9. Diversity .. opens up your source base

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Tool for reporters

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Where things happen first

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Linking to articles,

distributing content

“Twitter and LinkedIn are terrific for crowdsourcing. …

after the tax bill passed, I sent out a tweet asking for

tax experts to comment. Thanks to the viral nature of

Twitter along with LinkedIn groups, I had a bunch of

sources in no time.”

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Linking, sharing, being a resource

… including your work, your sources’ info, competitors’ stories.

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Google searches social tools

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Facebook search is not easy

But try it.. You may be lucky

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Economy: Class of ’82 vs. class of ‘09

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Reporter searched Facebook

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Subjects for story

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Twitter advanced search

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Twitter advanced search

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LinkedIn: Today’s Rolodex

Search: Semiconductors, Intel

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Self-promotion, branding YOU

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Self-promotion, taking it with you

“Used in the best way, reporters are liberated from the ivory tower of newsroom judgments and can directly interact with readers… the reporter becomes a recognizable contact point for his stories and his beat.”

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Customer service

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Cultivating sources

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Cultivating sources … scoop

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Community… power of the network

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Mix personal / professional and speak directly to your followers

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Direct plea to Facebook friends

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Issues to keep in mind

• Ethics

• To quote or not to quote

• When to take conversation off line

• Need for speed

• Deceptive intimacy

• Mingling with non-professionals

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Rules change

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Just because we can…

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Tweet that went very wrong

Original Tweet

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.. and just last week

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The future .. aggregation, telling stories together

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Telling stories by aggregating

social media

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Where to go from here

Be an early tester but a late adopter. Find out what works for you and ignore the rest.

Understand the landscape. Learn the pros and cons of the biggest social media sites so you can use them better.

Stay informed. Twitter feed. Google reader.

Create lists. Both Twitter and Facebook make this easy.

Don’t flood the zone. Use a tool like HootSuite that lets you save drafts and schedule updates on multiple networks and from multiple profiles, all at once.

Lose the guilt. There’s no reason whatsoever to worry about what you miss on Twitter or Facebook.