social media 2015
TRANSCRIPT
SVN.COM
Social Media & CRE:5 Things You Need to Know
for 2015
Popular Social Media in Russia
• Yandex – 95 million users
• VK.com (Vkontakte) – 100 million users
• Odnoklassniki – 65 million users
• 4.2 million Twitter users in 2013
• 2.8 million LinkedIn users in 2013
5 Things You Need to Know
about Social Media in 2015
1. LinkedIn is your CV/Bio. Work it!
1. LinkedIn is your CV/Bio. Work it!
2. Social media drives search engines
5 Things You Need to Know
about Social Media in 2015
How Do Search Engines Work?
Top Sites in the U.S.
1. Google
2. Facebook
3. Amazon
4. YouTube
5. Yahoo!
6. Wikipedia
7. eBay
8. Twitter
9. Reddit (new)
10. LinkedIn.com
11. Go.com
12. Imgur.com
13. CraigsList
14. Tumblr
15. Netflix (new)
16. Pinterest
17. Espn.go.com
18. Live.com
19. Bing
20. PayPal
1. LinkedIn is your CV/Bio. Work it!
2. Social media drives search engines
3. Social media makes you smarter
5 Things You Need to Know
about Social Media in 2015
• Women buy cleats
– For kids
– For themselves
• Men buy cleats every season
• Customization is cool
• Orange cleats?
2010 - Twitter Search “Soccer Cleats”
2013
1. LinkedIn is your CV/Bio. Work it!
2. Social media drives search engines
3. Social media makes you smarter
4. Twitter #Hashtags
5 Things You Need to Know
about Social Media in 2015
#Hashtags & Keywords
• #CRE
• #CRElisting
• #Multifamily
• #Industrial
• #Office + #CRE
• #Medical + #CRE
• Sperry Van Ness
• @SVNIC
• “Thx for the RT’s”
• #FF
• #CREjavaclub
• #Recon2013
5 Things You Need to Know
about Social Media in 2015
1. LinkedIn is your CV/Bio. Work it!
2. Social media drives search engines
3. Social media makes you smarter
4. Twitter #Hashtags
5. Be interesting (but consistent)
SVN.COM
How to Leverage theSVN Monday National
Sales Call
THE SVN DIFFERENCE: WEEKLY NATIONAL SALES CALL
Weekly National Sales
Call open to any Advisor
Slides and recording of
the call posted on
svn.com and social media
channels
The call is syndicated via
BuzzTarget to over.
50,000 clients
WEEKLY NATIONAL SALES CALL DISTRIBUTED ON SOCIAL MEDIA
The National Sales Call is published to Slideshare and YouTube and promoted
across SVN social media channels, including Facebook, Google+, and LinkedIn.
It is then shared widely across social media by the SVN and brokerage
community via GaggleAMP.
Picture from SVN/Parke Group’s Monday Morning Meeting.
SVN.COM
Social Media & CRE:5 Things You Need to Know
for 2015