social media 2012: what your business needs to know
DESCRIPTION
Presentation for Women in Business MeetingJanuary 11, 2011San Miguel de Allende, MexicoTRANSCRIPT
Social Media in 2012: What every business needs to know
25% online time > social media
800 million worldwide
½ US population on Facebook
30 million in Mexico online 90% have Facebook accounts
300 million worldwide
4 million in Mexico
50 million worldwide“early adopters”
1 in 4 smart phones 9 million devices in 2012
Checklist for 2012
1. Create / enhance Facebook page
2. Create Twitter account
3. Build Facebook fan base
4. Add followers on Twitter
5. Post & tweet consistently! Be engaging!
Enhance FB Page
Add fans and engage with your fans• Post photos• Create events• Let them know about your specials• Add online reservations• Change your profile photo monthly
140 characters
at a time
real people
talking about real stuff right now in real time
4 Reasons to Use Twitter
1. It will help you keep up with what people are talking about.
2. It can create traffic for your blog or Website.
3. It requires a very small investment.
4. It can help build your personal
“brand.
How is my account doing?
Building your Base
• Print. Add FB & Twitter accounts
• Promotions. Offers & specials
• Tweet! Send people from Twitter to FB
• Email. Send people to Twitter & FB
• Web. Send people to Twitter & FB
Building your Base
web · social media · seo · consulting
thisweekinsanmiguel.com
@sanmiguelevents
exploreandgomexico.com@exploreandgomex
Shari Reynolds415-115-9117