social media 2011
DESCRIPTION
As presented at INTIX San Francisco 2011TRANSCRIPT
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Easy
Facebook, Twitter & Foursquare
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Today, we’ll work on
This. And this.This.
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And not this…
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What makes someone “good” at social media?
• Genuine interest
• Something to say
• An understanding of what your customers want to hear
• A little bit of time every day
• The ability to create content & continue the conversation even when you are in your off-season.
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Facebook• Allows you to develop relationships with people who
are putting their preferences, favorites & more right
in front of you.
– They like you but don’t know you.
– Who likes you? Search Facebook for groups or pages that fit your performance format and invite their fans to become fans of your page.
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FacebookAlways the goal -- They buy a ticket or send their support ($$). – Allow supporters to “Tell a Friend” or “Share” it on
Facebook or Twitter.– Posting “I just bought tickets to David Sanborn
at MCG Jazz!” can influence their closest and
most trusting friends. A “trusted referral”
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Facebook• FBML – allows for the creation of branded
content on Facebook• Allows your FB page to reflect you webpage. • Great landing pages:
– http://www.facebook.com/verizon– http://www.facebook.com/Honda
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Twitter• What are you doing?
• Simple question, simple (but not boring) answer.
• Power Twitterers share their most important updates only. – Post compelling tweets that inspire retweeting– Allow others to share your message
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Twitter• Create your handle
– The shorter your handle, the more room you have for retweets
– I was Amy_at_MCGJazz, I’m now Amy_MCGJazz, giving me room for 3 more characters per retweet.
• Takes as much or as little time as you want it to
– Compose your thought and edit
– Short, concise messages that are retweetable
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Twitter• Why would a ticket pro need Twitter?
– Because we’re interesting. – Because we are a source of insider deals.
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Foursquare• A geolocator.
• You say, “I am at INTIX” – Foursquare maps it for you – Tells your followers – Keeps track of how many times you check in– Rewards you with virtual goodies and
sometimes discounts & gifts from retailers, bars, etc.
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Foursquare• New for Foursquare: website badges
– Add one to your site to allow your site visitors to add your venue to their Foursquare “To-Do” list.
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Social Buying
• Groupon• Living Social• Bloomspot – Luxury getaways and experiences• Deal Gooder – Social buying benefitting a different
charity daily• Deal Radar – A social buying aggregator
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Contact Me• Facebook:
http://www.facebook.com/amyconstantinekline
• Twitter: @Amy_MCGJazz
• Email: [email protected]
• Phone: 412.322.0800 (w) or 412.417.4213 (c)