social media 201: demystifying facebook ads
DESCRIPTION
This session will be the more advanced of Entrefest's three social media sessions, this one is focused on how businesses can use Facebook's myriad of advertising tools to build their social media reach, track engagement and measure success. Josh Krakauer of Sculpt, a social media marekting agency, will walk attendees through a selection of Facebook advertising tools and strategies and will share proven methods that are being used by today's small businesses and big brands. Attendees at this session may also wish to attend Social Media 101 during Breakout Session #1 or the Build Your Business's Facebook Page Workshop during Breakout Session #2.TRANSCRIPT
facebookadvertising
sculpt
(demystified)
“Facebook is entitled to do whatever it wants with your news feed, including using it to convince you to pay for promotional tools, because it owns your news feed -- not you.”
- Matt Ingram, GigaOm
we are sculpt.
#EntreAds
before we begin…
page vs. profile
page vs. profile
so…
why facebook humanize your brand engage/reach your fans* serve as a digital touchpoint promote offline events, campaigns
*customers/community
why facebook ads extend reach drive traffic | sales test messaging | offers grow community | audience promote event | app | page
hyper-target
You can only reach 16% of your fans, organically.
myths
Set it and forget it.
myths
ready to get started?
HERE
HERE
HERE
HERE
HERE
HERE
setup
demo
targetinggeo
interests
targeting tip
Take 5-10 of your most active fans | customers. Look at their profiles. Observe interests.
How can you create ads that target people like them?
pricing models
sponsored stories
image | insidefacebook.com
promoted posts
promoted posts
offers
offers
what can
get you$5
*the 20% text rule
be careful
*power editor*
next steps
*conversion tracking*
image | jonloomer.com
MEASURE
LEARN
BUILD
iteration process
thanks
(707) SCULPT-0