social media 101: getting engaged
DESCRIPTION
The deck I use for a half-day social media seminar I lead for a creative-training company. Building a profile, setting up a listening post, social media PR, and the art of business conversation online. Covering what I call the Big Three (Twitter, Facebook, and LinkedIn), as well as blogging, editorial calendars, and image-sharing platforms.TRANSCRIPT
Social Media 101@Mighty Casey Media LLC
OK - so what IS Social Media?@Mighty Casey Media LLC
Why use it?
• Tell your story• Create a community• Learn something• Teach something• Build something
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It’s all about CONTENT
• Share relevance, not trivia• What story are you telling?• Build engagement: be human• Who, what, when, where, why,
how
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Most critical tool:
Two of these - use ‘em
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It’s a cocktail party conversation
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now we’re at a dinner party
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you’re attending an industry conference
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Blogging 101
• if you do only one “social” thing, make it blogging
• establish an editorial calendar• follow it• use a comment management
system
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Ready for your closeup?
• Camera-shy? Use PowerPoint.
• Keep them short and snappy.
• Funny REALLY helps here.
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Where are you?
• Great engagement tools for brick and mortar businesses
• Offer deals, get instant feedback
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Social Imagery
•Rising in use by millennials•Great tool for imagery pros (photogs, designers)
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the new kid
• adds to your Google search weight
• social-media insiders hang here• some great tools like Hangout
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Managing it all
organizing chaos
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Brand Management 101
• always be listening• draw up an SM policy • enforce that policy• never be defensive• ALWAYS tell the truth!
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Social media policy
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•Clarity•Purpose•Empowerme
nt
Recommended Reading
•Mashable•Social Media Today•Buzzfeed•TechCrunch•ReadWriteWeb
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Got questions?@MightyCasey
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