social media 101: building a social media strategy

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Social Media 101: Building a Social Media Strategy Audience: _________________________________________________________________________________________________________ _________________________________________________________________________________________________________ Goals: _________________________________________________________________________________________________________ _________________________________________________________________________________________________________ _________________________________________________________________________________________________________ Posting Ideas: Idea # 1 _________________________________________________________________________________________________________ _________________________________________________________________________________________________________ Idea # 2 _________________________________________________________________________________________________________ _________________________________________________________________________________________________________ Idea # 3 _________________________________________________________________________________________________________ _________________________________________________________________________________________________________ Things to Remember: Post consistent content and engage with audience #EKUPeople, #EKUPlaces, and #EKUPrograms are key topics for University strategy Set and track goals using social media analytics Feedback: http://cm.eku.edu/socialmedia Contact: Matt Schumacher Jessica Holly Brandon Moore [email protected] [email protected] [email protected] @schumacherm @jessicadholly @brandon_moore

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Page 1: Social Media 101: Building a Social Media Strategy

Social  Media  101:  Building  a  Social  Media  Strategy        Audience:      _________________________________________________________________________________________________________    _________________________________________________________________________________________________________    Goals:    _________________________________________________________________________________________________________    _________________________________________________________________________________________________________    _________________________________________________________________________________________________________    Posting  Ideas:    Idea  #  1  _________________________________________________________________________________________________________    _________________________________________________________________________________________________________    Idea  #  2  _________________________________________________________________________________________________________    _________________________________________________________________________________________________________    Idea  #  3  _________________________________________________________________________________________________________    _________________________________________________________________________________________________________    Things  to  Remember:      

• Post  consistent  content  and  engage  with  audience    • #EKUPeople,  #EKUPlaces,  and  #EKUPrograms  are  key  topics  for  University  strategy  • Set  and  track  goals  using  social  media  analytics    

   Feedback:  http://cm.eku.edu/socialmedia      Contact:                    Matt  Schumacher                                              Jessica  Holly                Brandon  Moore  [email protected]     [email protected]   [email protected]                  @schumacherm                      @jessicadholly            @brandon_moore