social media 101
DESCRIPTION
An online presentation made to business owners and professionals in the United States on social media.TRANSCRIPT
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social media
and
youkarim kanjico-founderthirdocean inc.
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"Why we trust people is the same; it's only the ways we come to be trusted that have been changing, and that's because communication has been changing."
- Trust Agents (Brogan and Smith)
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WHAT IS SOCIAL MEDIA?
http://www.youtube.com/watch?v=x0EnhXn5boM
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1.History2.The Tools3.Using the
Tools4.Community5.Let's Chat
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History
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The Tools
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Using the Tools
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It doesn't matter what tools you use and how you use them. What matters is who is using the tools.
Ask yourself:
Who am I and who is my potential audience?
- Karim Kanji, co-founderthirdocean
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Trust agents use today's Web tools to spread influence faster, wider, and deeper than a typical company's PR or marketing department might be capable of achieving, and with more genuine interest in people, too.
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Community
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Communicate one-way ● You are not being social if communication only goes one way
Hard sell● People do not respond well to a hard sell
Hide your social presence● Weave it in to your existing media and marketing
communication efforts.
Use the same strategy across channels● No cookie cutters allowed!
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Push AND Pull communication● It's about an exchange of value.
Be human● People connect with people. NOT logos.
Be consistent● Set and manage your audience's expections
Set some ground rules: Terms of Use● An easy way to steer clear of horror stories
Give people reasons to participate● Use what you know about your audience
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Make it easy for people to participate in WOMM ● Increases the chances of WOMM call to action
Maintain a consistent image across channels● You've got a brand to represent
Have fresh content ● Content is king
Measure, measure, measure● What is and isn't working
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Let's Chat
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karim kanji
Twitter: @karimkanji and @wearethirdocean
Website: www.thirdocean.com
Blog: www.karimkanji.com