International Federationof Red Cross and Red Crescent Societies

Social Marketing Ecosan in Sri Lanka

International Federationof Red Cross and Red Crescent Societies

•Dry composting pilot project in 2001- 2002 in 3 locations

•Low cost- Mid range

•Different social groups

42 Ecosan toilets- Pilot

(National Water Supply & Drainage Board, Sewanatha, Sarvodaya & Eco-Solutions)

International Federationof Red Cross and Red Crescent Societies

Limited fundsInterest of the implementers changedMisinformation to UsersUnreasonable Promises to usersAttitudes & cultureAuthorities’ opinion on EcosanGuideline and Policy non-existant

Ecosan, why did it not upscale?

International Federationof Red Cross and Red Crescent Societies

Post Tsunami - Reintroduce ecosan (ACF, Practical Action, Red Cross, etc.)

•Still considered Pilot•National level discussion on appropriateness…

•Local authorities unaware (discouraging)

•Donors strict timeline for projects•Lack of funds for Social Marketing

International Federationof Red Cross and Red Crescent Societies

Discussions-Prospect of Ecosan very wide!

Agricultural input Water security Environmental Impact Improved health Efficient/ Effective Safe operation & maintenance Reuse of excreta Etc..

International Federationof Red Cross and Red Crescent Societies

What was needed

National Level•Sanitation Task Force•Authorities’ Acceptance•Information sharingAuthorities (National /

Local)•Guideline•Policy for ecosan•Reference Manual•Training

User Level•Workshops•Campaigns•User Manual•Trainings•User Incentive programs

Mass Media Campaigns

International Federationof Red Cross and Red Crescent Societies

Output

National Level•Ecosan Policy•PHI Manual revision•Trainings and Workshops

Authorities (National / Local)

•Guideline•PHI trainings•Reference Manual•Training•Awareness

User Level•PHAST workshops•Campaigns•User Manual•Trainings•User Incentive programs•Constant monitoring

Video Documentary, Painting competitions, etc..

International Federationof Red Cross and Red Crescent Societies

Compost toilet types in Sri Lanka

International Federationof Red Cross and Red Crescent Societies

Mainstreaming Ecosan in Sanitary ware Business