#social @ #lesta | ian gallagher
Upload: department-for-communities-and-local-government-local-digital-campaign
Post on 16-Jul-2015
81 views
TRANSCRIPT
![Page 1: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/1.jpg)
#Social @ #Lesta
leicester.gov.uk/socialmedia
![Page 2: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/2.jpg)
#Lesta: well, who are ya?
Kasabian
Attenborough brothers
Sue Townsend
Gary Lineker
John Merrick
Gok Wan
Joe Orton
Englebert
Humpberdinck
Showaddywaddy
And more…
![Page 3: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/3.jpg)
Here’s us…
Twitter.com/leicester_news
Set up: July 2009
Followers: 11.9K and growing
Pros: great for real time
communications, breaking news and
quick information sharing
Cons: limited space, user numbers
are stagnating and there’s too much
noise
![Page 4: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/4.jpg)
This too…
Facebook.com/
leicestercitycouncil
Set up: July 2011
Likes: 2.6K and growing
Pros: still biggest social
platform, wide functionality
Cons: clunky and it’s
![Page 5: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/5.jpg)
We need our social to…
1. Promote Leicester and our role in
the city.
2. Support local democracy.
3. Make our council business easier
to understand.
4. Encourage more people to use
our website and online services.
5. Support efforts to increase our
revenues.
![Page 6: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/6.jpg)
Show and tell time…
Good:
now integral part of our
mar/comms mix
core corporate profiles
and key services well
managed
business critical real time
communications channel
awareness/engagement
levels keep increasing
offers real time insight
recognition by key staff.
Bad:
wider council efforts (x65
plus!) still not joined up
“I-want-one-too-i-tis”
condition widespread
no real strategic direction
and objectives
quality varies greatly
across profiles
staff still don’t get social –
even those using it.
![Page 7: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/7.jpg)
Stuff we’re doing…
In headline terms:
setting a strategic direction
implementing a tactical action
plan
doing more of what works
review what we’re doing –
pinpoint good/bad and why
benchmarking our social
efforts
refine our assets/tactics to
support core business and
corporate priorities.
![Page 8: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/8.jpg)
Such as…
Focusing on:
Q+A sessions with Executive Team,
councillors and key officers
attending high value events for real-
time coverage
embedding digital/social as lead
channel for corporate campaign activity
promoting our corporate social
profiles harder
audit/review process to monitor
outputs of service areas
guidelines/health checks/workshops.
![Page 9: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/9.jpg)
Get your back covered…
![Page 10: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/10.jpg)
Find your rock ‘n roll star…
![Page 11: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/11.jpg)
And work them. Nicely, of course…
![Page 12: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/12.jpg)
Get those pix in there…
![Page 13: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/13.jpg)
Make these fancy too…
![Page 14: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/14.jpg)
Give them vids: like blowing things
up…
![Page 15: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/15.jpg)
Sit back and enjoy the stats…
![Page 16: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/16.jpg)
Sit back and enjoy the stats…
![Page 17: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/17.jpg)
Get it out there…
Remember:
• Sign post everywhere
• Hash tags
• Great content promotes itself
• Sharing content works too
• Re-use evergreen content
• Listen to conversations
• Don’t be shy - jump in on trends
• Cross promote all your profiles.
![Page 18: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/18.jpg)
Make every eyeball count…
![Page 19: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/19.jpg)
Keep those bean counters happy...
We keep asking ourselves:
• Can we JUSTIFY using social media?
• Can we ADD value?
• Do we KNOW our objectives and goals?
• Can we EVALUATE our impact online and
offline?
• Can we SHOW return on investment (ROI)?
![Page 20: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/20.jpg)
We LOVE Twitter Analytics…
![Page 21: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/21.jpg)
Facebook insights aren’t bad, too...
![Page 22: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/22.jpg)
Listen to those real-time
conversations...
![Page 23: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/23.jpg)
People LOVE talking about us…
![Page 24: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/24.jpg)
But sometimes you just can’t win…
![Page 25: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/25.jpg)
And people DO share what we
post…
![Page 26: #Social @ #Lesta | Ian Gallagher](https://reader034.vdocuments.mx/reader034/viewer/2022042615/55a6f5b71a28ab2a318b4699/html5/thumbnails/26.jpg)
Go on – say hello…
Digital Media Team
Dave Doherty, Digital Media Manager
Ian Gallagher, Digital Media Officer