social learning and the recession five survival tips

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l

Presented by Dave Wilkins, Sr. Director of Product StrategyModerated by Rusty Williams, Sr. VP MzingaModerated by Kevin Jones, President of Engaged Learning

Social Learning & The Recession:Social Learning & The Recession:5 Survival Tips5 Survival Tips

www.mzinga.com l February 2009


About Me

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Dave WilkinsSenior Director, Product Strategy at Mzinga

• National speaker at 40+ conferences• More than 12 years in the learning space• Strategy, design, development oversight for software sim, EPSS, KM products• Multiple years as a stand-up instructor and WBT developer• Published author

[email protected]: @dwilkinsnhFacebook, AIM, LinkedIn: dwilkinsnh


Supporting Cast

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Rusty WilliamsSenior Vice President, Mzinga

[email protected]: @irusty

Rusty will be monitoring and responding to the chat. We are leaving the chat open and would encourage you to participate there.

We will be sending the chat, a PDF version of the deck, and a link to a SlideShare recorded version within a day or so of the session.


Supporting Cast

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Kevin JonesPresident, Engaged Learning

• Leads enterprise wide learning solutions• Develops Social Learning & eLearning solutions• Creates custom training

[email protected]: @kevindjoneswww.engagedlearning.net

Kevin will be monitoring the Twitter conversations. If you want to discuss there, please tag your tweets with #mzinga.

You should also follow Social Learning Question of the Day - @slqotd - a Twitter account that Kevin and I manage / moderate.


Logistics

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Use the chat – we have smart people on this webinar including industry analysts, thought leaders, and senior leaders from some big companies

Don’t expect me to use the chat – it hurts my brainIf you are a competitor, please don’t pitch, but do

chime in and share your expertiseIf you are looking for more on the basic idea of social

learning as a concept, please go here:http://www.mzinga.com/en/AboutUs/Events/Archive/and look for “Embracing Social Learning…”


Agenda

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Seeing the world through the right lensChallenge #1 – Reduced throughputChallenge #2 – You are a “tactical” assetChallenge #3 – IT and Marketing are eating your cheeseChallenge #4 – You are in denialChallenge #5 – Managing stuff ≠ big-time impactResources and additional info


Temporary downturn or paradigm shift?

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#1 #2

OR



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#2

OR



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OR


What do these things have in common?

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What happened?

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=

The Big Switch – Nicholas Carr


What’s happening?

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=


Multiple related shifts

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Hierarchies to NetworksMe to WeTraining to LearningClosed to OpenIndividual & Local to Crowds & Clouds


A visual metaphor?

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Corporate Structures

UGCConsumer Empowerment


A visual metaphor?

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Recession


A visual metaphor?

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Recession


A visual metaphor?

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Recession

MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l 18

We all know that recessions introduce new challenges…


But challenges can also be newopportunities to work smarter.


Let’s consider think through some options…


Staff reductions threaten to limit training outputwhile at the same time, significant expertise is walking out the door

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#1CHALLENGE


You could…

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• Deliver less training• Deliver less expensive training• Narrow eligibility requirements


Or you could expand your scope by…

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• Including employees, customers, partners & suppliers in co-creating your learning programs

• Rethink “content” to include blogs, discussions, wikis, comments, and empower employees, customers etc… to contribute and co-create


It’s a numbers game



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50% reduction in team?



500% increase in team?



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WorkplaceCommunityWorkplaceCommunity

The Real End Game

Organization data flows are a mix of formal, social, and personal

Connections between these nodes are the basis of actionable information

Formal content

Social content

Social networking



PartnerCommunity

PartnerCommunity

The Real End Game

Like data, organizations don’t exist in a vacuum

Orgs are tied to partners, suppliers, customers and public

Data and people live at the intersection points

Formal content

Social content

Social networking



PartnerCommunity

PartnerCommunity

CustomerCommunityCustomer

Community

The Real End GameFormal content

Social content

Social networking


The Real End GameFormal content

Social content

Social networking


PartnerCommunity

PartnerCommunity

CustomerCommunityCustomer

Community

PublicCommunity

PublicCommunity


One of the world’s largest chip manufacturers

Intel: Knowledge Sharing

Why Community?

The Business Transformation


Project Overview

Business Goals

Ciena: Partner Community

Company Overview: Ciena provide flexible platforms, intelligent software and professional services to help companies use their networks to fundamentally change the way they compete.

• Improve customer relationships• Improve channels relationships• Build market share• Build brand awareness• Improve sales• Generate product ideas / improvements• Help identify emerging needs and markets

• Create a private community for Ciena employees and partners to collaborate around best practices and product innovation

• The solution includes Partner Ideashare, Blogs, Message Boards, Profiles, File Library, and Calendar.


Ciena: Partner Community

Ciena engages

partners

directly in

product

development,

training, and

marketing

initiatives.


CHALLENGE

Training isn’t always viewed strategically and executives may not recognize your value

You are viewed as a trainer

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#2


You could…

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Try to communicate the impact of your current & previous efforts

Dot every “i” and cross every “t”Be the best “trainer” you can be


Or you could change your focus by…

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• Becoming the plumber instead of the pipe• Teaching your organization to teach• Transforming how you are measured• Becoming a facilitator, producer & mentor• Influencing cross-functional communication

& collaboration— the other 80% of how people work & learn


Guidepost #1 – News Media

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Guidepost #2 -- Encyclopedias

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Guidepost #3 – Cisco, P&G, Starbucks, Dell

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Embedded Model

Reintroduces social experiences to formal WBT courses

Provides opportunities for reflection, debrief, sharing, diversity of perspectives

Learning Object

YouTube Video

Blogs

Discussions

Comments

Ratings

WBT


Social Media *about* learning-- Put the “social” into any learning experience

Amazon and Community Models

Share content updates via Blogs

User-generated content and ideasvia Discussionsand Comments

User perspectiveand opinions via Ratings

User connections via Social Networking


Ideas

Blogs

Discussions

Chat

Formal LearningFormal

Learning

Library

Social Networking

Social Media *about* learning-- Put the “social” into any learning experience

Social Media *as* learning-- Social exchanges and formal are the learning



Ideas

Blogs

Discussions

Chat

Formal LearningFormal

Learning

Library

Social Networking

Social Media *as* learning-- Social exchanges and formal are the learning


Previous investments don’t go away

Embedded model can be part of an Amazon model

Amazon model can be part of Community model

Organizations can start where they are ready

And migrate forward with no loss to existing investments


Three paradigms of social learning

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Models Approach

Top-down – socialize existing formal learning models

Embedded ModelsAmazon Models

Bottoms-up – empower learners to co-create and initiate topics of discussion

Embedded ModelsAmazon ModelsCommunity Models

Side-to-side – sharing best practices, expert location, collaboration

Community Models


CHALLENGE

Other departments are “eating your cheese”

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#3


You could…

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Start a turf war laying claim to this new world


Or you could lead the change by…

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• Realizing that corporate walls are melting• Moving the cheese first and eating it yourself• Partnering with others to define strategies• Sharing your learning expertise• Developing new standards and models


So you think I’m crazy…

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David Mallon – Bersin & Associates“In the span of two weeks five separate companies ranging from a small

boutique professional services firm to a couple of the largest and most familiar technology companies around today have essentially asked the same two questions:

• Do any existing LMS providers integrate with SharePoint - such that my learners can take care of all of their learning transactional needs (e.g., finding learning content or events, seeing their upcoming events or assigned content, viewing transcripts, etc.) in SharePoint without having to enter the LMS environment?• Has anyone (e.g, Microsoft, 3rd Parties, Open Source) created plug-ins or custom additions to SharePoint such that we could use SharePoint as our LMS?”


It’s happening already…

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Carol Rozwell


Stuff that makes me sweat…

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87%

13%

Informal Learning Formal Learning

Training groups “own” this

Who owns this?

So… if IT ends up owning the biggest piece of the pie, shouldn’t formal training roll up into IT?


Whoops, you haven’t invested in your own professional development!

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CHALLENGE

#4


You could…

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Assume this is a fad (you know, like that whole WBT thing) and wait for the good old days to return


Or you could get real and…

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• Start experimenting with new technologies in your personal life

• Ning, Delicious, Twitter, Blogger, Facebook, and on and on and on…


What not to do

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Don’t turn your experiments into formal strategiesGreat to use Ning or Wetpaint or MediaWiki to get

“gut” feel for the tech, but not so great over long haulModeration?Reporting and analytics?Administration?Seamless and consistent user experience?Single-sign onData feeds…


You’ve been investing in “low return” efforts

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CHALLENGE

#5


You could…

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Keep spending vast sums of money on initiatives to manage, proscribe, and measure


Or you could start spending money to

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• Collaborate, listen, and empower

• Improve communication, drive deeper sharing, and capture expertise


Let’s get real

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From a recent Wall St. Journal article"Rob Cross, a University of Virginia management

professor, says the [social network] maps help firms uncover work-force dynamics hidden by organizational charts and performance reviews. ... He recently asked employees of about 20 companies to identify colleagues who have helped them perform better; about two-thirds of the names weren't on the firms' previous lists of top performers, Mr. Cross says."


Retailer-owned hardware supply cooperative in business for 80 years

Ace Hardware: Productivity


Time for a conversation?

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Recommended ResourcesRecommended Resources


wearesmarter.orgbarackinc.comamazon.com

mzinga.com

BlogsMzinga Blogs, Tony Karrer, Kevin Jones etc.

White Papers and ResourcesMzinga White Papers and ResourcesMzinga Webinar Event Archive

ArticlesCLO magazineLearning CircuitsTalent Management magazineLearning Solutions e-Magazine, Dec 15th, 2008

Twitter@dwilkinsnh, @slqotd, @kevindjones, @irusty

Podcasts or through iTunes

www.sociallearning.ning.com


Thank You!Thank You!


Dave WilkinsMzinga Sr. Director of Product Strategy

[email protected]: @dwilkinsnhFacebook, AIM, LinkedIn: dwilkinsnh

social learning and the recession five survival tips

Education

real end game

product strategy

temporary

paradigm shift

dave wilkins

embedded model

visual metaphor

social exchanges