social intranet design strategies: putting people first
DESCRIPTION
Social Intranet Design Strategies presented by Intranet Connections CEO Carolyn Douglas at the 19th Annual Intranets for Internal Communications, Vancouver, BCTRANSCRIPT
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Topics We’ll Discuss
Creating the Intranet Experience / Ambience
Your Intranet Front Door
Build Culture and Ensure Engagement
A Fat Intranet: How to Avoid the Excess Weight
Repeat Business: The End Goal for Intranet Success
Carolyn Douglas | www.intranetconnections.com@carolyndouglas
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“Just get rid of the crappy stuff and focus on the good stuff”
Steve Jobs
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Early Days of DesignCirca 1998 web site design
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Design 2011
We’ve come a long way in web design and enhanced usability
Modern design MUST make its way onto our intranets
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Creating the Experience
What tone and perception doesthis image convey?
What do you think the ambience would be at Sanafir?
What kind of experience do youthink you would have?
Sanafir is a popular restaurantin Vancouver on Granville Street
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Creating the Experience
Bright | Modern | RelaxedPunches of Color
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Creating the Experience
• Create Ambience• Set the Tone• Put People First
Ambience
• Modern• Easy to Use• Valuable
Perception
Aesthetics Matter
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Good Design can Engage
Use professionalgraphics that donot distract frominformation
Make it easyfor employeesto find theinformation theyneed
Embed externaltools that helpemployees
Ask for feedbackand opinions
Use a pop of color to focusattention on key elements
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It’s HOW you use the Intranet
It’s not the technologyIt is HOW you choose to use it that makes the difference
Think About Your Design
2. when in doubt: go white
3. choose 3 main colors
4. consistent = ease of use
5. reflect company culture
1. professional: no clipart
6. put people first
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You have designed around building an experience
Now to Your Intranet Front Door ... aka the Home Page
1. What do you want employees to see?
2. How do you want them to feel?
3. Where do you want them to go?
Carolyn Douglas | www.intranetconnections.com@carolyndouglas
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Your Intranet Front Door
1
•Engage
2
•Inform
3
•Secret Ingredient
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Engage and Inform
Intranet
Information
Push ContentPersonalize / Pull Content
Find People and Info Interact with People and Info
Relevant & TimelyCurrent & Quality Content Feeds, Bookmarks
Alerts, Subscriptions, Widgets
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Secret Ingredient: People
Employees submit photos thatare shown in background
Employees can weigh in through polls, ratings and comments from the Front DoorPhotos of co-workers
Fun, interesting, creativeGood images, visualGood labels “Wikilumbia”
Your Intranet should be about PEOPLE; your company is made up of PEOPLE
An Award Winning Intranet
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A Good Front Door Will ...
Feature People Learn about the people: employee
spotlights Tell stories about customers and good
service Interview employees, share success stories Engage and Inform Provide polls, embed videos, slideshows Quick links to popular content and tools Inform employees: news, articles, blogs
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Consistent Navigation
Think like an employee Short labels
Make it easy
Use engaging terms
Good navigation
Get creative
Make it obvious
Simple + Consistent
Take the time to *think* like an employeeMake it easy for them, logical, obviousGet fun, get creative, get engagingShort labels, not too many optionsDon’t overwhelm, simple-simple-simple
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Gateway to Killer Apps
Rich Social Profiles
aka
Employee Directory
Finding People / Contact InfoFinding People with KnowledgeFinding People with Similar InterestsFinding People with Skill Sets.... and now SHARING with those PPL
Visual + Clean + Simple NavigationMake it easy to find & interact with people
Put your “killer apps” front and center in yournavigation
#1 Killer App?
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You’ve got your employees through the Front Door, what now?
What are your goals for the intranet?
What consistent thread is going to bind the user experience?
Culture and engagement top of mind
Carolyn Douglas | www.intranetconnections.com@carolyndouglas
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Culture and Engagement
Use your intranet to support and build upon your corporate culture
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Good Branding
Bonnier’s intranet is visual with an emphasis on people. The site isbranded to their corporate identity.
Many intranet elementsare incorporated andsimilar to their public-facing web sites
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Good Design
Bonnier’s Intranet has a similardesign aesthetic to theirpublic-facing web site
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Culture and Engagement
The glue that binds a good user experience
Involve executives. Ask them to contribute and have a presence on your intranet. Ask them to engage and share
1. Aesthetics2. Consistency
3. Culture / People 4. Engagement
Add fun
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Keeping your Intranet Skinny
Focus on a clear purpose Communicate that purpose Delegate content review to publishers Set & enforce deletion guidelines Clean up clutter with Archived content Front door = relevant, timely, interesting Feedback: survey your employees Stats: know your popular areas
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Repeat Business and Word of Mouth! Your end goal
Recap in creating the intranet experience with good design
1. Set the tone, build ambience, good design can engage
2. Feature people on your Intranet Front Door
3. Build your design around people; company culture and engagement
4. Keep the intranet skinny and focused
Carolyn Douglas | www.intranetconnections.com@carolyndouglas
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Intranet Design Resources
http://www.steptwo.com.au/products/designing-intranets
http://www.pebbleroad.com/articles/view/managers-guidebook-on-intranet-redesign-projects/
http://www.cmswire.com/cms/social-business/30-more-ways-to-a-better-intranet-012817.php
http://blogs.intranetconnections.comhttp://twitter.com/carolyndouglas
http://www.intranetconnections.com
Intranet Connections: Build on Culture with our Social Intranet Software
Intranet Connections combines business tools and social sharing to offer easy to use intranet software