social insight form inmd 2013 11th
DESCRIPTION
백문불여일견 [百聞不如一見]이라했다. 온라인상에서 벌어지는 이벤트가 확산의 측면에서 보면 폭발적인 힘을 발휘하는 것이 사실이지만 근본적으로 사람의 호기심을 자극하는 것은 자신의 일상 또는 관심 분야와 밀접한 것 이상은 없다. 다른 사람들의 입을 통해 구전되는 것도 좋지만 직접 체험하거나 참여할 수 있도록 오프라인상에서 이벤트를 기획하고 관심의 경로를 온라인으로 만드는 통합 이벤트는 그런 면에서 사람들의 관심을 잡아두고 오래 지속되도록 하는데 효과적이다. 통합 이벤트의 새로운 지평을 열고 있는 사례들을 살펴보자.TRANSCRIPT
- 1. , , / , / / / WHAT TODO / , SNS / [email protected] CONTACT & RECRUIT2013 11th Report by inmD2013. 11th Report
2. www.inmd.co.kr 151-1 7www.facebook.com/inmd.inc :02-554-5624, :02-558-337011th Reportby inmD2013 @hellochangCHIEF EXECUTIVE [email protected]/inmD.incinmD 2007 . []. . . . 3. Social Insight 2013. 11th Reportwww.inmd.co.kr 151-1 7www.facebook.com/inmd.inc :02-554-5624, :02-558-3370 http://adage.com/article/creativity-pick-of-the-day/ibm-s-ads-make-cities-a-place-live/241985/http://creativity-online.com/work/sport-club-recife-immortal-fans/31770http://gizmodo.com/this-ad-gets-eaten-away-by-bugs-to-show-the-dangers-of-509694346 . . People for smarter cities project IBM Sport Club Recife , () . IBM IBMs Ads Make Cities a Better Place to Live 4. Social Insight 2013. 11th Reportwww.inmd.co.kr 151-1 7www.facebook.com/inmd.inc :02-554-5624, :02-558-3370 . . , , .IBM (Smarter Cities) . , . . , Donate an Organ, Ensure That Your Heart Will Always Beat For Your TeamImmortal Fans, Sport Club Recife bit.ly/16cybX3 Sport Club Recife .Immortal Fans( ) . 1 54% . Immortal Fans , . 5. Social Insight 2013. 11th Reportwww.inmd.co.kr 151-1 7www.facebook.com/inmd.inc :02-554-5624, :02-558-3370 () Worms Eat Away at Poster to Highlight Anti-Drug MessageCrack Consumes vimeo.com/64416323 ? Galleria do Rock . . Talent . (dough) (mealworms, ) . 6. Social Insight 2013. 11th Reportwww.inmd.co.kr 151-1 7www.facebook.com/inmd.inc :02-554-5624, :02-558-3370Contagion Bacteria Billboard bit.ly/nW7gRY , 2011 Contagion() . Contagion Contagion - BacteriaBillboard . inmD . 3 http://creativity-online.com/work/cocacola-ice-bottle/31791http://www.adweek.com/adfreak/coca-colas-new-can-splits-half-so-you-can-really-share-happiness-149906http://mashable.com/2013/05/31/pepsi-like-machine/ . . . Coke Serves Its Soda Chilled, Using Bottles Made Of Ice .La Botella de Hielo(the Ice Bottle) ice cold , . . 7. Social Insight 2013. 11th Reportwww.inmd.co.kr 151-1 7www.facebook.com/inmd.inc :02-554-5624, :02-558-3370The real ice cold Coca-Cola Bottle bit.ly/15iV1wm . . 90% 265 12 . eco-friendly . . 8. Social Insight 2013. 11th Reportwww.inmd.co.kr 151-1 7www.facebook.com/inmd.inc :02-554-5624, :02-558-3370 .Coca-Colas New Can Splits in Half So You Can Really Share the HappinessCoca-Cola Sharing Can bit.ly/1aytffM . icecold , Share Happiness( ) . . . . 2 2 ? , . 9. Social Insight 2013. 11th Reportwww.inmd.co.kr 151-1 7www.facebook.com/inmd.inc :02-554-5624, :02-558-3370 PepsisLike MachineRewards Facebook FansPepsi Like Machine bit.ly/1aHWrRH , . . Small World Machines Like Machine .Like Machine Like , Like . . . 10. WHAT TO DO , , / , / / / CONTACT & RECRUIT / , SNS / [email protected]