social

Social Media in Platform Play - how to build social in your product to work for you

Sudha Jamthe, Ed Maier and John Lin

Sudha Jamthe, sujamthe@gmail.com @sujamthe

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Product --- PlatformHow to take a technology and make it a platform for developers

• Strategy –Competitive Positioning–What not to open–what to open – data or process? e.g. Google search API or Y! Search Data

•Compliance &Legal• Target audience–Hobbyists, serious developers, developer

environment segments or Java, php, python, iphone developer etc)

•Goals–Quantity, Quality, Ecosystem

•Revenue Opportunity•Where to start–Web, Social, Mobile

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Adding Social To Your Product

RSS Feeds

Build Social Features

In Product

Integration with Other

Social APIs

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RSS and ATOM Web Feeds

• RSS (Really Simple Syndication) Feeds is XML based format used for content distribution and syndication• ATOM and RSS are Web Feeds• GeoRSS - encode location in RSS

feeds. • User can subscribe in a reader

w/o giving out emails.• Offer multiple RSS feeds choices

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Adding Social Features to Products- Social Friends, Discovery Feeds

Vs

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Adding Social API Integration

Vs

1. Open Standards 2. Sticky Content and Developer Innovation 3.Access to Site Functionality vs. Data

Cartoon © http://www.gapingvoid.com

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Adding Social APIs Integration- Increases Distribution, Openness of Data

• Share upcoming product roadmap

• Reward good feedback

Using Social Media to build Developer Community

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References

• http://venturebeat.com/2009/03/12/hulu-jumps-on-the-social-bandwagon-with-hulu-friends/• http://georss.org/• http://discuss.joelonsoftware.com/default.asp?

design.4.66625.16 (about RESTful API history)• http://www.flickr.com/services/api/• http://wiki.developers.facebook.com/index.php/API

• http://coolastory.blogspot.com/2009/03/15-similarities-between-twitter-and.html• http://twitter.com/twitterapi and @twitterapi