social impact

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The Social Media Impact Leverage Social for Brand Advocacy

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Post on 10-May-2015

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Learn how to build you social network and change the value of social followers to social advocates.

TRANSCRIPT

Page 1: Social impact

The Social Media Impact

Leverage Social for Brand Advocacy

Page 2: Social impact

Choose you channels wisely

Page 3: Social impact

Social strategy

Rather than a social media strategy you need a engagement strategy. An influence

strategy. An activation strategy. Focused around you business goals and objectives, not a media blast.

Page 4: Social impact

Crafting your messageThree key areas to elevate your social profile:

Engagement – A conversation with your target Influence – The ability to woo your target

Activation –Creating a call to action with your target

Page 5: Social impact
Page 6: Social impact

Know you target

How do you reach the mass market?

Page 7: Social impact

Design for social

Social design is spontaneous and the imagery and design aesthetic is immature compared to highly polished brand standards.

This strategy works best with the all manners of design.

Page 8: Social impact

How to gain users/likes/mentions

The tactical strategy is to use many services similar to likelo.com to help advertise the image. Geo targeting

users with revenant content works the best for likes/Mentions.

Page 9: Social impact

Brand Advocacy is the “Smart” goal

When setting goals for finding, targeting

and converting individuals to Brand

Advocates make sure they are Smart and realistic for you

Brand positiong.

Page 10: Social impact

Why Social Advocacy?

There are many types of Social brand advocated, the challenge is targeting your brand loyalists.

Page 11: Social impact

Social Brand AdvocacyTarget the influencers and they will advocate

you brand position.

Influencer

Page 12: Social impact

www.armadadigital.comRaymond A. Monaco

702-281-8850Skype ray.monaco

[email protected]: www.linkedin.com/in/monaco/

Twitter @armadadigital

How can you start change? Call us.