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SOCIAL GIVING: DIGITAL TOOLS FOR COMMUNITY & EVENT FUNDRAISING Sara Thomas

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Presentation for Social Media for Social Good, Tuesday 3rd December 2013

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Page 1: Social giving: Boost Community & Event FR with Digital Tools

SOCIAL GIVING: DIGITAL TOOLS FOR COMMUNITY & EVENT FUNDRAISING

Sara Thomas

Page 2: Social giving: Boost Community & Event FR with Digital Tools

How can social and digital tools be useful?

Peer to peer fundraising

Social Media

Optimising your website

Top Tips to Takeaway

Page 3: Social giving: Boost Community & Event FR with Digital Tools

Why is it good for giving to be social?

Page 4: Social giving: Boost Community & Event FR with Digital Tools

Giving is infectious

Page 5: Social giving: Boost Community & Event FR with Digital Tools

Digital helps you shine, but some charities shine brighter than others

Page 6: Social giving: Boost Community & Event FR with Digital Tools
Page 7: Social giving: Boost Community & Event FR with Digital Tools

…and whatever comes next…

Page 8: Social giving: Boost Community & Event FR with Digital Tools
Page 9: Social giving: Boost Community & Event FR with Digital Tools
Page 10: Social giving: Boost Community & Event FR with Digital Tools

Boost C&EF with digital tools

Use p2p data to build your email listFilm everything, make it shareableUse video to say thank youAudit your donation processLook at your website on a

smartphone

Page 11: Social giving: Boost Community & Event FR with Digital Tools

BOOST C&EF WITH DIGITAL TOOLS

Help your supporters get more from p2p Are you getting the most from your p2p

client?Introduce online event sign upUse SM to tell stories at your eventsPost-event engagement: tagging, sharing,

20% rule

Page 12: Social giving: Boost Community & Event FR with Digital Tools

Thanks!

Sara Thomas

[email protected]

@lirazelf


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