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    CREATING AN INFORMED SOCIETY

    UNNATI

    Social Futures Society Initiative

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    CREATING AN INFORMED SOCIETY

    Objective

    CREATING AN INFORMED SOCIETY

    Good Leaders are those who

    create more good leaders notgood followers

    Good leaders require regular

    information from trusted sourcesto grow.

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    CREATING AN INFORMED SOCIETY

    Present Scenario People in rural areas dont have information

    and information is power.

    Those who have information are unwilling togive it to public (This led to Right toInformation Movement)

    Those who want(poor people) have to pay highcost to get relevant information.

    Therefore to give power to people we shouldgive relevant information to people at lowtransaction cost

    Internet Connectivity via satellite has giventhis opportunity to give power to people.

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    CREATING AN INFORMED SOCIETY

    Imagine

    o

    Small Farmer in shahbad could sellthe potato at good price

    o Poor family could sell/ buy cattle attransaction cost of Rs.2/-

    o Poor family could get loan for girlsmarriage at low transaction cost.

    o Comparing the Prices of agricultureactivities and other products and services

    o Poor will have power to choose o Small farmer will have contract

    farming option.

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    CREATING AN INFORMED SOCIETY

    What needs to be done?

    To create replicable model forinformation based social franchiseenterprise in India

    How this can be achieved? Setting up of Social Franchises of

    Public Information Centres in ruralareas

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    CREATING AN INFORMED SOCIETY

    What we will do?

    Offer Social franchisees in PICs in Villagesand municipal wards

    Collect Information from Govt. sources,private businesses, NGOs, practioners

    Convert this information into simplifiedlanguage

    Deliver this to each PIC via internet

    Train the Social Franchisees to use this

    information for the economic, social,political, cultural growth of their village/urban area/ themselves

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    CREATING AN INFORMED SOCIETY

    What kind of information will beshared? Anything related to Govt.

    Schemes, Agriculture, Health,Education, Legal help, Jobs, Animal

    Husbandry, Self Employment,Marriages, Sale purchase ofequipments, NGO schemes, Private

    Business schemes, banking, anychanges in law etc.

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    CREATING AN INFORMED SOCIETY

    Each Centre will be equippedwith o A Computer with UPS o Inkjet Printer

    o Scanner

    o

    Digital Camera o Internet Connection

    o Glow Sign Board

    o

    Display Boards o Table Chairs

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    CREATING AN INFORMED SOCIETY

    Locations o Urban Wards

    o Rural Wards

    Venues (Size 12 X 14 ft room) o Panchayat Ghar

    o Shop

    o House

    o Community Centre

    o Colleges

    o Mahila Mandal Bhavan

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    CREATING AN INFORMED SOCIETY

    Benefits to Franchisee

    Low investment high returns ratio

    Information available at door steps.

    Regular Trainings

    Complete hand holding

    Local Language will be used

    On going life long activity Regular tie ups with service providers

    Partners in Growth : Mutual Growth : You growwe grow, we grow you grow.

    Assured earnings of Rs.5000/- per month ifinstructions followed. No upper limits.

    Extra Earnings by referring, conducting surveys,display of products.

    Preference in other franchisees, business options,

    social growth options.

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    CREATING AN INFORMED SOCIETY

    Uniqueness

    Social Franchise Model Information available at door

    steps.

    Local Language will be used On going life long activity

    Regular tie ups with service

    providers

    Fighting Corruption

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    CREATING AN INFORMED SOCIETY

    Promoting Tiranga o Each Centre will act as small village level exhibition

    o

    National Flag will be hoisted on Centre every day o Designing of Centre on Tiranga Items

    o Computers can be designed on Tiranga Style

    o Screen Saver on Tiranga on every Computer

    o Download songs on Nationalism

    o Tiranga Newspaper

    o

    Each centre will have Flex on Tiranga Displayed o Essay Writing contests on Nationalism

    o Poem and Song Writing and recitation contests on Nationalism

    o Celebrating Days: Independence Day / Republic Day/ Flag Day

    o Organising Tiranga Utsavs

    o Tiranga Paper Every Week displayed

    o

    Dissemination of Posters o Making Screen Savers on National Issues

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    CREATING AN INFORMED SOCIETY

    Possible Operatorso Young Leaderso Young Unemployed Youth

    Eligibility Conditionso Graduate Youtho Knowledge of Computers

    o Pleasing Personalityo Entrepreneurial Natureo Networking Skills

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    CREATING AN INFORMED SOCIETY

    Possible Beneficiaries

    o

    Farmers o Animal Owners

    o Unemployed Youth

    o

    Women o Laborers

    o SC Community

    o

    Shop Owners o Services Providers

    o Students

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    CREATING AN INFORMED SOCIETY

    Possible Partners

    o Colleges o Retired Doctors

    o Retired Professionals

    Advocates Agriculture Scientist

    Veterinary Doctors

    o

    Practitioners

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    CREATING AN INFORMED SOCIETY

    Services Types

    o

    Govt. to Citizen (G2C) o Business to Consumers (B2C)

    o Business to Business (B2B)

    o

    Civil Society to Citizens (CSTC) o Citizen to Citizen (C2C)

    o Citizen to Govt. (C2G)

    o Consumer to Business (C2B)

    o Citizen to Civil Society (C2CS)

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    CREATING AN INFORMED SOCIETY

    Services Offered

    Informative Chatting Scanning

    Digital Photo Studio

    Digital Video Studio

    Email

    Web surfing

    CD Making

    Bio Data Making

    Fax Machine

    Job Search

    Matrimony

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    CREATING AN INFORMED SOCIETY

    Services Offered

    Cattle Sale Purchase Dish TV Recharge

    Courier Points

    Land Sale Purchase

    Complaint Filing

    Job Form Filling

    Display Board

    Mobile Recharging

    Mobile Accessories

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    CREATING AN INFORMED SOCIETY

    Services Offered

    Ticket Booking Mobile Songs Uploading

    Mobile Resale

    Sending SMSs

    Data Collection for Surveys and Research

    Providing Forms of Schemes

    Providing Simplified Information Beneficial

    to People (National and State Gazettesimplification, Copies of Acts)

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    CREATING AN INFORMED SOCIETY

    S.

    No SERVICE Charge Units

    Per

    day

    Per

    month

    1 InformativeChatting

    10per 30

    min 16 160 4000

    2 Scanning 5per scan 2 10 250

    3 Digital PhotoStudio 20per 4X6 2 40 1000

    4 Digital VideoStudio

    500per

    movie 1 0 500

    5 Email 5per email 4 20 500

    6 Websurfing

    15per 30

    min 16 240 6000

    7 CDMaking 20per cd 2 60 1500

    8 BioDataMaking 10p er page 2 20 500

    9 FaxMachine 10per page 1 10 250

    10 JobSearch

    10per 30

    min 16 160 4000

    11 Matrimony 15per detail 3 45 1125

    12 CattleSalePurchase 10per detail 2 20 500

    13 DishTVRecharge

    20per

    recharge 1 20 500

    14 Courier Points 10 1 10 250

    15 LandSalePurchase 50per detail 1 50 1250

    16 Complaint Filing

    5per

    complaint 1 5 125

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    CREATING AN INFORMED SOCIETY

    17 Job FormFilling 5 per page 2 10 250

    18 Display Board

    30 per

    month 4 120 3000

    19 Mobile Recharging

    5 per

    recharge 5 25 625

    20 Mobile Accessories 50 3 0 150

    21 Ticket Booking 0 0

    22Mobile Songs Uploading 2 per song 10 20 500

    23 Mobile Resale

    50 per

    resale 3 0 150

    24 Sending SMSs .10 per sms 1000 0 100

    25

    Data Collection for Surveys

    and Research 5 per form 5 25 625

    26 Providing Forms of Schemes 1 per page 10 10 250

    27 Providing simple information 1 per page 10 10 250

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    CREATING AN INFORMED SOCIETY

    Promotion Through

    o

    Contests o Competitions

    o Posters

    o Mouth to Mouth

    o Meetings

    o Cable TV

    o Glow Sign Board

    o Newspaper Ads

    o Press Notes

    o Articles

    o Participation in Exhibitions / Seminars

    o

    Newsletter o SMSs

    o Gossip Board

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    CREATING AN INFORMED SOCIETY

    Additional Income

    o Through Surveys o Sale of Database

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    CREATING AN INFORMED SOCIETY

    Making them experts in using Internet forgood.

    Tie ups with various Companies / NGOs /

    Govt. Persons Keeping Record of Every Information

    Exchange Transaction

    Regular Handholding and Trainings ofpersons

    Regular collection of information anddesigning information products accordingly

    Low Transaction Cost and Cost/ person

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    CREATING AN INFORMED SOCIETY

    Low infrastructure CostHEAD Nature Amount

    in Rs

    One computer Fixed 18000

    1 printer Fixed 3000

    UPS Fixed 2000

    Internet connection Fixed 3000

    Table+ chairs Fixed 2000

    Notice Board Fixed 2000Camera Fixed 5000

    Scanner Fixed 3000

    Miscell. ( Whitewash, inaugration etc) Fixed 2000

    TOTAL Fixed Fixed 40000

    Franchisee Fee + Training Recurring 12000

    Advertisement Recurring 3000

    Recurring (P.A) Recurring 15000

    GRAND TOTAL 55000

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    CREATING AN INFORMED SOCIETY

    S. No SERVICE Charge Units Per dayPermonth

    1 Informative Chatting 10 per 30 min 16 160 4000

    2 Scanning 5 per scan 2 10 250

    3 Digital Photo Studio 20 per 4X6 2 40 1000

    4 Digital Video Studio 500 per movie 1 0 500

    5 Email 5 per email 4 20 500

    6 Web surfing 15 per 30 min 16 240 6000

    7 CDMaking 20 per cd 2 60 1500

    8 Bio Data Making 10 per page 2 20 500

    9 Fax Machine 10 per page 1 10 250

    10 Job Search 10 per 30 min 16 160 4000

    11 Matrimony 15 per detail 3 45 1125

    12 Cattle Sale Purchase 10 per detail 2 20 500

    13 Dish TV Recharge 20 per recharge 1 20 500

    14 Courier Points 10 1 10 250

    15 Land Sale Purchase 50 per de tail 1 50 1250

    16 Complaint Filing 5 per complaint 1 5 125

    17 Job FormFilling 5 per page 2 10 250

    18 Display Board 30 per month 4 120 3000

    19 Mobile Recharging 5 per recharge 5 25 625

    20 Mobile Accessories 50 3 0 150

    21 Ticket Booking 0 0

    22 Mobile Songs Uploading 2 per song 10 20 500

    23 Mobile Resale 50 per resale 3 0 150

    24 Sending SMSs .10 per sms 1000 0 100

    25Data Collection for SurveysandResearch 5 per form 5 25 625

    26 Providing Forms of Schemes 1 per page 10 10 250

    27 Providing si mple information 1 per page 10 10 250

    12675

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    CREATING AN INFORMED SOCIETY

    Terms of Franchisee

    1. SFS will have right to stop use of site if it is used for

    illegal purposes. 2. Franchisee will be responsible for the misuse of site for

    illegal purposes.

    3. No tobacco product will be sold from site.

    4. The contract will be for 3 years subject to annual review.

    The review will be conducted on the 12th

    month after firstpayment is made.

    5. First year the franchisee will have to pay Rs. 15000/- ;Second year : Rs.8000/- Third Year Rs. 7000/-. Fourth YearRs.6000/- Fifth year Rs.5000/-.

    6. The payment should be made in one installment failing

    which immediate discontinuation of service will happen. 7. The payment will be done in advance by bank draft in

    favour of SFS.

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    CREATING AN INFORMED SOCIETY

    1. Franchisee will intimate in written before starting any newservice. SFS has right to allow or disallow the service.

    2. Franchisee can discontinue the contract by giving one

    months notice. No amount will be refunded by SFS. 3. Franchisee will be bound to display the products sent by

    SFS and follow the directions from time to time.

    4. Franchisee will be bound to display the rates fixed by SFSfor providing the services.

    5.

    SFS has the right to discontinue the agreement if it comesto notice that franchisee has gone against the terms andconditions and Franchisee will disown the right to use thename and logo of SFS.

    6. If Franchisees agreement is discontinued then it will berenewed only by paying Rs.15,000/- as penalty fee.

    7. If franchisee wants to sell his franchise than he mustintimate SFS in writing one months notice.

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    CREATING AN INFORMED SOCIETY

    1. SFS will provide regular training and updates which franchisee shouldattend that day. If he does not attend training then special fee of Rs.1000/- willbe charged for providing training and it will be discretion of SFS to provide thetraining or not.

    2.

    Franchisee must keep all the records of transactions and these will beproperty of SFS.

    3. SFS will have right to inspect the records of Franchisee at any time andtake custody of those records.

    4. Franchisee must keep all the records updated from time to time asinstructed by SFS.

    5. All the communication via emails will be treated as formal communication.

    6.

    Franchisee must behave in descent and polite manner with public. Anymisbehavior reported could lead to discounting of the agreement by SFS.

    7. The computers and other hardware will remain property of franchisee.However SFS will have right towards the display board.

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    CREATING AN INFORMED SOCIETY

    1. SFS will assist in providing linkages with businesses and initiating new schemes.

    2. The financial year will be from 1st April to 31st March.

    3. Any changes made by Franchisee in the site must be intimated by giving 10 daysprior notice.

    4. Franchisee must ensure that the name of SFS is not misused in any manner.

    5. Any representation to the media on behalf of SFS or as franchisee of SFS shouldbe made before intimating SFS Office.

    6. Franchisee shall not use the site as media for propagation of any anti nationalagenda.

    7. Any upgradation, repair, refill of the hardware will be done by franchisee.

    8. Franchisee will be bound to undertake social and promotional activities asdirected by SFS. He can undertake additional promotion at his own cost but heshould intimate in advance.

    9. Franchisee will provide his services irrespective of caste, race, creed, politicalorientation, religion, sex to the public.

    10. Franchisee will have to pay the monthly bill of internet and all otherexpenses. SFS will not be liable to pay any bill of the franchisee.

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    CREATING AN INFORMED SOCIETY

    Loan OptionHEAD Nature Amount

    in RsLoan

    One computer Fixed 18000 18000

    1 printer Fixed 3000 3000

    UPS Fixed 2000 2000

    Internet connection Fixed 3000 0

    Table+ chairs Fixed 2000 0

    Notice Board Fixed 2000 0

    Camera Fixed 5000 5000

    Scanner Fixed 3000 3000

    Misce ll. ( Whitewash, inaugration etc) Fixed 2000 0

    TOTAL Fixed Fixed 40000 31000

    Franchisee Fee + Training Recurring 12000 0

    Advertisement Recurring 3000 0

    Recurring (P.A) Recurring 15000 0GRAND TOTAL 55000 31000

    Down Payment 24000

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    CREATING AN INFORMED SOCIETY

    Expansion Plan

    No.

    Name of State / Union

    Territory*

    No. of

    Villages

    Rural

    Population

    AveragePopulation

    per Village

    No. of

    Towns

    Urban

    Population

    AveragePopulation

    per Town

    INDIA 638,691 741,660,293 1,161 5161 285,354,954 55,291

    INTERVENTION AREA 63,466 51,424,205 810 544 33,258,697 61,137

    1 Jammu & Kashmir 6,652 7,564,608 1,137 75 2,505,309 33,404

    2 Himachal Pradesh 20,118 5,482,367 273 57 594,881 10,437

    3 Punjab 12,729 16,043,730 1,260 157 8,245,566 52,520

    4 Chandigarh * 24 92,118 3,838 1 808,796 808,796

    5 Uttaranchal** 16,823 6,309,317 375 86 2,170,245 25,235

    6 Haryana 6,955 14,968,850 2,152 106 6,114,139 57,681

    7 Delhi * 165 963,215 5,838 62 12,819,761 206,770

    Note: * signifies the Union Territories** signifies the New states formed during 2001 census

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    CREATING AN INFORMED SOCIETY

    Income Chart: Per month &Yearly

    Monthly 1 2 3 4 5 6 7 8 9

    E lectricity 500 500 500 500 500 5 00 500 500 500

    Rent 500 500 500 500 500 500 500 500 500

    InternetCharge 750 750 750 750 750 750 750 750 750

    S tationary 500 500 500 500 500 500 5 00 5 00 5 00Total 2250 2250 2250 2250 2250 2250 2250 2250 2250

    Incom e 4000 5000 6000 70 00 8000 9000 1 0000 11000 1200 0

    Profit 1750 2750 3750 4750 5750 6750 7750 8750 9750

    Per Year 2625041250562507125086250101250116250131250146250

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    CREATING AN INFORMED SOCIETY

    Design Board