social fundraising: expanding beyond the p2p fundraising event
DESCRIPTION
Connect with supporters, activate donors, and raise money online. Nonprofit experts share their extensive knowledge and expertise in online marketing and fundraising, email communication, social media, mobile engagement, and much more. http://www.blackbaud.com/npexpertsTRANSCRIPT
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SOCIAL FUNDRAISINGEXPANDING BEYOND THE FUNDRAISING EVENT!Practical ways to connect with supporters, activate donors, and raise money online.
www.bit.ly/npEXPERTS
#npEXPERTS
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TODAY’S NPEXPERT
Robyn Mendez Product Marketing Manager Blackbaud Interactive
[email protected]@robynmendez
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Social Fundraising
• Define Social Fundraising• Review the Trends• Social Fundraising Examples• Tips for Getting Started
WHAT ARE WE TALKING ABOUT TODAY?
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A style of fundraising where an organization recruits individual supporters to ask their social circles to donate to that organization.
WHAT’S SOCIAL FUNDRAISING?
Non Profit
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DO IT YOURSELF
PER
SO
NA
LH
ON
OR
AR
Y
INDEPENDENT
CROWDFUNDING
FUNDRAISING
PEER TO PEER
P2P
VIR
TU
AL
THIRD PARTY
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WHAT ARE THE TRENDS TODAY?
Trend #1:Expansion of Online Tools to Traditional Offline Third Party Fundraising Activities
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WHAT ARE THE TRENDS TODAY?
Trend #2:Creation of Online Only Social Fundraising campaigns
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WHAT ARE THE TRENDS TODAY?
Trend #3:Increased adoption of charity programs in conjunction with traditional athletic events
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WHAT’S DRIVING THE SOCIAL FUNDRAISING TRENDS?
Pressure from the Bottom:
Demand from Fundraisers
Pressure from the Top:
Demand from Organizational
Leadership
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• Grow Overall Fundraising• Keep costs low• Increased competition from
competing organizations• Diversify Fundraising Efforts
TREND DRIVER: NEED TO GROW OVERALL REVENUE
Pressure from the Top:
Demand from Organizational
Leadership
Social Fundraising is…
• Relatively Low Cost to Set Up• Relatively Low Cost to Maintain• An Expansion of Fundraising Footprint
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• Popularity of Social Media & Smartphones
• Commercial Commerce Trends: The Starbucks Effect
• Prevalence of Event Fundraising• Event Fundraising Fatigue
TREND DRIVER: DEMAND FROM FUNDRAISERS
Pressure from the Bottom:
Demand from Fundraisers
Social Fundraising is… • Highly Flexible• Inherently Social• Easily Accessible• An Alternative to Traditional Event
Fundraising
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SOCIAL FUNDRAISERS ARE VERY SUCCESSFUL…
… BUT THEIR RETENTION RATES ARE LOWER.
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SOCIAL FUNDRAISING:ONLINE CAMPAIGN EXAMPLES
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WATERCAN: DONATE YOUR SPECIAL DAY
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THE SALVATION ARMY: ONLINE RED KETTLE
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ALZHEIMER’S ASSN:THE LONGEST DAY
In Year 1, 200 Teams
Raised $236K
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MICHAEL J. FOX FOUNDATION TEAM FOX
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FOOD BANK OF NEW YORK CITY: VIRTUAL FOOD DRIVE
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NATIONAL MS SOCIETY: DIY FUNDRAISING
Raised $1.5M
in Year 1
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T IP S F OR GE T T ING S TART E D
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• Brainstorm Opportunities- What types of Social Fundraising Programs are right for your org?
• Map out a Plan- Should you run a pilot before heavily investing?- Budget? Staff? - Marketing & Communication Plan
• Tie the Campaign to your Mission & your Org- Participants have choices, make your org the right choice
• Have a Home Base for all tools and interactions- Consolidate all your activities into a central online location- Keep Social Media linked to your central online spot
• Stay Constituent Focused- Solicate feedback- Acknowledge success
SOCIAL FUNDRAISING CAMPAIGN PLANNING
Read More @ npEngage.com/event-fundraising
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SOCIAL FUNDRAISERS ARE VERY SUCCESSFUL…
… BUT THEIR RETENTION RATES ARE LOWER.
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• Own your supporters & donors – Get their contact info & email!
• Develop a cultivation communications plan - Acknowledge your top fundraisers
• Invite your social fundraisers to stay involved - Volunteering- Advocacy- Traditional RWR Events
TIPS FOR KEEPING YOUR SOCIAL FUNDRAISERS
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QUE S T IONS ?
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• NPEngage Blog - www.NPEngage.com/event-fundraising
• P2P Benchmark Study - www.blackbaud.com/p2pbenchmark
ADDITIONAL RESOURCES
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NPEXPERTS > DOWNLOAD THE FREE EBOOK
Connect with supporters, activate donors, and raise money online.
Nonprofit experts share their extensive knowledge and expertise in:
- Online marketing and fundraising- Email communication- Social media- Mobile engagement
Download the npEXPERTS eBook and register for free webinars at
www.blackbaud.com/npEXPERTS
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Blackbaud’s two Peer-to-Peer Fundraising solutions, TeamRaiser and Friends Asking Friends, are built with powerful social and mobile tools, intuitive reporting and contemporary designs to support a wide variety of events.
> http://bit.ly/TeamRaiser> http://bit.ly/FriendsAskingFriends