social for scholars: quick guidelines for using social media
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Social for Scholars: Quick Guidelines for Using Social Media. Bill Smith, PhD Executive Director of Marketing and Communications Arkansas State University. Mission Statement. - PowerPoint PPT PresentationTRANSCRIPT
Social Media Overview
Social for Scholars:Quick Guidelines for Using Social MediaBill Smith, PhDExecutive Director of Marketing and CommunicationsArkansas State University
Mission StatementThe social media platforms of Arkansas State become the first stop for information about Arkansas State and our educational community.Integrate the A-State platforms into the daily lives of our community.Promote interaction with potential students and regain/maintain engagement with former students.
So What is Facebook?The greatest intelligence gathering and consumer data mining tool in the history of mankindSecurityThere isnt anyDigital assets are extremely portableEasily copied and widely disseminatedOnce posted, always availableThere is no delete key onlinePersonal safetyYour privacy does not depend on your settingsIt depends on your friends
The Gallery of Horrors
The Gallery of Horrors
A-State GuidelinesEvaluation and formulation begins soonGuidelines, not policiesBest practicesProfessional suggestionsState employee legal issuesLimits of federal student privacyEthical behavior
Legal Things to ConsiderWhat is legal in Arkansas & ASU systemTrademarksProprietary informationEndorsementsPersonal privacy violationsUniversity computing codesFERPA & HIPPAAstroturfingEmergency/crisis response
The Gallery of HorrorsThe Gallery of Horrors
The Gallery of Horrors
The Gallery of Horrors
Academic Things to ConsiderDefining your social relationshipConsider adding to your syllabusUnderstand the power dynamicUse of social in classroomPotential ADA compliance issuesIndividual student privacy concerns
Formula for Success2C=2EContentOriginal to platformConcertOrchestra, not soloistsEngagementFacebook FiveEnrollmentThe Fab Four
Living Social
What One Photo Can Do
The Facebook FiveImmediate Post in the moment; nobody really likes leftoversSentimentEverybody loves their grandmaVisualWhenever possible, show, don't tellMobilityThere is no substitute for being thereBrevityDon't waste a friend's most valuable commodity: timeThe Facebook Five: Immediate
The Facebook Five: Sentiment
The Facebook Five: Visual
The Facebook Five: Mobility
The Facebook Five: Brevity
Facebook 5: Bring it all together
Key Things to RememberSecurity is up to what you postUse the settings to your advantageYou stand in the public squareKnow your legal impactsNothing you would want your grandmother to read in the paper
Once its on the internet, its the God-awful truth whether it is or it isntLogos and Visual GuidelinesComing soon to AState.edu
How to Reach MeBill Smith103-B Administration BuildingArkansas State University870.972.2169 o | 870.253.8495 [email protected]@gmail.com@doctor_bs | Facebook.com/wabac