social for business intro
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@billpowell@whitneypannell
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The break-up:Times have changed
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Flickr photo by DCPhotoSeeker
Advertising Demands ATTENTIONand TIME
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Turn Strangers into friends, and friends into customers.
—Seth Godin
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Is technology the barrier?
Flickr image by Write From Karen
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SOcIAl NETwOrkING
ISN’T NEw.buSINESS luNchES ExchANGING cArDS
NETwOrkING EvENTS GOlf OuTINGS chAMbEr EvENTS
Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson
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NOw: credibility
Flickr photo by Shandeh Flickr photo by Lisa Bettany {Mostly Lisa}
ThEN: Awareness
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It’s a process of buildingrelationships. facebook and
Twitter are just tools.
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A big brain that filters and links to the
best most relevant info available
Networking at a high level, but you have
to be creative and engage to get results.
Twitter is:
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“Twitter is the most powerful marketing tool since Tv”
“Twitter is about finding the people in the community who aren’t famous but love what you do. Those little-known people will stick by you and become your evangelist”
@guykawasaki
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listen first, Sell second.
Trust = Sales
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warm up your leads
Give a face to your business
build relationships and grow your offline network
Get to see the up and coming news trends first!
Twitter and facebook:
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1) be authentic2) find your voice3) Interact4) leaving a legacy
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have reasonable expectations.
Don’t expect immediate results.
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Questions