social enterprise conference 2012 annalie killian
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A culture for the future
Annalie Killian
Catalyst for Magic, AMP
Annalie KillianAnnalie KillianSocial Enterprise Conference @ CeBIT Australia 2012 1 of 27
@maverickwoman, @amplifyfest
Ad Hoc•No management
•No budget
•No structure / resources
•Experiments
Engaged•Executive awareness
•Some management engagement
•Pilots
•Volunteer / part-time resources
Managed•Active executive sponsorship
•Daily management
•Program office
•Professional staff
•Well-defined roles and responsibilities
•Requirements driven
Optimised•Strategic executive focus
•Significant budget
•Multi-channel initiatives
•Social business unit/centre of
excellence
•Guidance by business intelligence
Unified Social
Business
Strategy
Internal Social Business
External Social Business
Customer/partner facing
Structured•Dedicated budgets
•Management Responsibility
•Formal projects
•High-level formal roles
Adapted from original by: The Dachis Group
Social Business Maturity Model
Business Intelligence / collaboration architecture
“Architecture is the will of an epoch
translated into space”~Ludwig Mies van der Rohe
5 drivers of change
5 generations in one workplace
AbundanceScarcity
System journey
Patriarchy PartnershipConsumerisation of IT & instruments
of production
Open, global sourcing
Ubiquitous connectivity & collaboration
Radical transparency and social
responsibility
Culture model for the future
Principles Practice
A model for culture of the future
PracticePrinciples
InnovationInnovation
CollaborationCollaboration
ConnectionConnection
Personalization
Authenticity
Values, Brand
CSR
Uber-connection
Accelerated
Leadership
practices
Learning
eco-systems
As demonstrated by:
Adapted from original source: Future workplace
Social recruiting
& talent
management
Innovation eco-system
Internal CrowdInternal Crowd Open InnovationOpen Innovation
AMP Innovation Board
Creatively Restless Culture Creatively Restless Culture
Passion | Persistence | Patience
Pipeline of Growth
Opportunities
Learning
Experiments,
Development
Value
Created
How?
Implementation rate Staff innovation engagement
FOR
1.Customer/Cl
ients
2.Partners
3.Staff
4.Shareholder
5.Community
Design methodology Start-up Incubators
Uber-connection
Learning eco-systems
Subtitle
Authenticity, diversity
• Subtitle
Participation, markets
Collaboration, personalization
Uber - connection
Feedback & recognition
Social recruiting, talent
Contemporary brand, values
& social purpose
Shared value
5 drivers of change
5 generations in one workplace
AbundanceScarcity
System journey
Patriarchy PartnershipConsumerisation of IT & instruments of
production global
Open sourcing
Ubiquitous connectivity & collaboration
Radical transparency and social responsibility
InterdependentDependent - complying
Personal journey
Expansive controlling Free agent-self-managing
Principles Practice
Culture model for future
Personal journey
Leadership practices
Patriarchy
Partnership
Measurable
Fogg Behavior Change Model
Maslow’s Hierarchy of Internet Needs
B=ƒ(P,E)
Lewin’s equation