Tracking the Social Winter Olympics 2014

February 7 – 23

Total Number of Olympic Mentions from Feb 7 – 23:

17,614,557

Data gathered on 2/24/2014 using Radian6 social listening

That’s 720 mentions a minute!

Data gathered on 2/24/2014 using Radian6 social listening

7-Feb 9-Feb 11-Feb 13-Feb 15-Feb 17-Feb 19-Feb 21-Feb 23-Feb0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

Event Timeline (Turns in Conversation)The opening weekend of the Games saw the most posts about them with

volume dipping until the last weekend approached

Volume of conversation dipped as events concluded but spiked again on the final day, which saw the gold medal game for Men’s Hockey and

the Closing Ceremonies

#hockey

#sochiproblems

#gocanadago

#teamcanada

#wearewinter

#sochi

#olympics2014

#olympics

#teamusa

#sochi2014

0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000

130,178

154,541

166,610

412,074

423,013

570,102

600,665

685,304

741,721

4,571,368

Top & Trending Hashtags

• General Olympics-related hashtags were the most popular with #Sochi2014 earning over 4.5 million mentions.

• Fans of the United States proved to be the most loyal hashtaggers, with #TeamUSA earning the number two spot. However, Canadian-related hashtags such as #WeAreWinter, #TeamCanada, and #GoCanadaGo combined to give the country a total of 1,001,697 hashtag mentions.

• Enthusiasm for the games ended up outweighing sentiment that resulted in the use of #SochiProblems. The hashtag was popular at the beginning of the Olympics but quieted down as the weeks progressed.

Skiing Bobsled Figure Skating Curling Hockey0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

250,037 261,622

767,417

928,023

1,057,355

Most Popular Sports & Events• Hockey started slow but finished strong. Once the men’s

tournament got underway, exciting matches and intense rivalries drove conversation around the sport over the one-million mark.

• Curling surprised some by finishing second overall in total mentions, beating out figure skating -- despite that sport’s popularity and controversy relating to judging.

• High adrenaline sports skiing and bobsled rounded out our top five, showing that people love talking about sports that involve people travelling down hills at high speeds!

Netherlands

United Kingdom

Japan

Canada

United States

0 5,000,000 10,000,000 15,000,000

444,342

601,253

655,087

1,707,123

11,686,719

Top 5 Countries Talking

#teamsweden

#teamrussia

#teamgb

#teamcanada

#teamusa

0 200,000 400,000 600,000 800,000

7,710

13,617

58,242

412,072

741,721

Top 5 Team Hashtags

Most Popular Countries

• The United States was both the subject of the most country-related hashtags as well as the country responsible for the most posts with Canada following second in both categories.

• Japan was responsible for over 600,000 posts, but did not place a Japanese-related hashtag in the top five.

• Russia’s dominance in the games and Sweden’s place in the Gold Medal Game for Men’s Hockey saw them place in the top five for team hashtags despite not placing in the top five for posts.

Patrick Chan (Canada)

Johnny Quinn (USA)

Jamie Anderson (USA)

Alex Bilodeau (Canada)

Ashley Wagner (USA)

Sage Kotsenburg (USA)

Nick Goepper (USA)

Bode Miller (USA)

Mark McMorris (Canada)

Shaun White (USA)

0 75,000 150,000 225,000 300,000 375,000 450,000

77,425

79,007

85,558

85,660

87,990

107,580

131,078

159,671

260,177

431,627

Top 10 Most Mentioned Athletes

Shaun White@Shaun_White

431,627 Mentions

Top 5 Most Mentioned Athletes

Martin FourcadeFrance

@martinfkde65,571 Mentions

Tina MazeSlovenia

@TinaMaze41,391 Mentions

Yulia LipnitskayaRussia

36,569 Mentions

Sven KramerNetherlands

@SvenKramer8633,979 Mentions

Torah BrightAustralia

@TorahBright33,171 Mentions

• With the USA and Canada dominating social conversations, it comes as no surprise that athletes from these countries are the most talked about… but who are the most mentioned athletes outside of these borders?

Non-North American

Top 5 Most Mentioned Users(excluding athletes)

@CBCOlympics130,953 Mentions

@USOlympic177,547 Mentions

@Sochi2014219,130 Mentions

@ NBCOlympics208,755 Mentions

@CDNOlympicTeam242,764 Mentions

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