Tracking the Social Winter Olympics 2014

Day 8 - Thursday, February 13, 2014

Total Number of Olympic Mentions on 2/13/2014:1,097,925

Data gathered on 2/14/2014 using Radian6 social listening

That’s 762 mentions a minute!

Data gathered on 2/14/2014 using Radian6 social listening

12 AM

1 AM 2 AM 3 AM 4 AM 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM

11 AM

12 PM

1 PM 2 PM 3 PM 4 PM 5 PM 6 PM 7 PM 8 PM 9 PM 10 PM

11 PM

0

20,000

40,000

60,000

80,000

100,000

120,000

Day 6 Timeline (Turns in Conversation)

Conversation around figure skating gave the Games their first big bump

of the day.

Back-to-back hockey games featuring Russia and Canada maintained a high level of

conversation throughout the afternoon.

#slopestyle

#goteamusa

#hockey

#wearewinter

#teamcanada

#olympics2014

#sochi

#olympics

#teamusa

#sochi2014

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000

9,118

9,988

12,692

14,418

25,382

28,927

33,103

37,114

54,506

301,873

Top & Trending Hashtags• #TeamUSA experienced a climb on Thursday, in part

due to mentions in relation to USA’s sweep of the ski slopestyle event. We also saw a related hashtag appear in the top ten -- #GoTeamUSA. Slopestyle also got its own hashtag, which broke through the top ten. It was definitely a winning day for the sport!

• As the Olympics continue to roll on, #Sochi2014 is maintaining its place on top. It saw an impressive 30% gain in conversation day-to-day, jumping from 232,654 to 301,873 mentions

• The start of the men’s hockey tournament drove increased usage of #Hockey, 12,692 mentions and a place in the top ten. We expect that games for the Canadian and US team to drive even more conversations over the coming week.

Skeleton Slopestyle Curling Figure Skating Hockey0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

24,418

35,468

50,131

65,21069,761

Most Popular Sports & Events• Hockey finally dethroned curling as the men’s tournament

got started. Its 69,761 were enough to boost it above figure skating’s 65,210 mentions. With both events expected to run through Friday, we are excited to see who will dominate daily conversation.

• American success in the ski slopestyle event generated enough buzz to carry the sport into the top five with 35,468 mentions. It will be interesting to see if congratulatory remarks continue to carry it through Friday, a day after the event has concluded.

• Sliding sports continue to represent themselves in the top five with skeleton replacing luge. The sport continues on Friday and we may see even more mentions of it over the weekend.

Netherlands

United Kingdom

Japan

Canada

United States

0 200,000 400,000 600,000 800,000

23,110

32,569

55,510

92,418

725,803

Top 5 Countries Talking

#teamfinland

#teamrussia

#teamgb

#teamcanada

#teamusa

0 10,000 20,000 30,000 40,000 50,000 60,000

677

1,307

2,566

25,382

54,505

Top 5 Team Hashtags

Most Popular Countries

• The most-popular country-related hashtags remained relatively stable day-to-day, with Sweden replacing Finland in the top five. That said, conversation including #TeamUSA nearly doubled from 30,272 mentions to 54,505.

• The most popular countries mentioned without hashtags didn’t change from Wednesday to Thursday, though their positions did. While the United States maintained the lead and Canada held onto second, Japan leapfrogged the UK, leaving Netherlands in fifth place.

Kelly Clark (USA)

Justyna Kowalczyk (Poland)

Patrick Chan (Canada)

Jeremy Abbott (USA)

Mark McMorris (Canada)

Joss Christensen (USA)

Martin Fourcade (France)

Gus Kenworthy (USA)

Nick Goepper (USA)

Shaun White (USA)

0 35,000 70,000

5,054

5,468

7,828

10,385

13,128

13,257

15,992

20,053

23,056

50,923

Top 10 Most Mentioned Athletes

Shaun White@Shaun_White50,923 Mentions

Top 5 Most Mentioned Athletes

Tina MazeSlovenia

@TinaMaze2,593 Mentions

Torah BrightAustralia

@TorahBright3,789 Mentions

Arianna FontanaItaly

@AryFonta4,427 Mentions

Justyna KowalczykPoland

@_Justysia_5,468 Mentions

Martin FourcadeFrance

@martinfkde15,992 Mentions

• With the USA and Canada dominating social conversations, it comes as no surprise that athletes from these countries are the most talked about… But who are the most mentioned athletes outside of these borders?

Non-North American

Top 5 Most Mentioned Users(Excluding Athletes)

@SportsCenter16,408 Mentions

@USOlympic15,167 Mentions

@Sochi201412,627 Mentions

@ NBCOlympics9,995 Mentions

@CDNOlympicTeam9,312 Mentions

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