Tracking the Social Winter Olympics 2014

Day 6 - Tuesday, February 11, 2014

Total Number of Olympic Mentions on 2/11/2014:

1,096,093

Data gathered on 2/12/2014 using Radian6 social listening

That’s 761 mentions a minute!

Data gathered on 2/12/2014 using Radian6 social listening

Day 6 Timeline (Turns in Conversation)

12 AM

1 AM 2 AM 3 AM 4 AM 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM

11 AM

12 PM

1 PM 2 PM 3 PM 4 PM 5 PM 6 PM 7 PM 8 PM 9 PM 10 PM

11 PM

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

US athlete Shaun White falters in his men’s halfpipe run and fails to medal.

First time ever an American has failed to medal in the event.

Women’s singles luge and men’s snowboard halfpipe events begin

Erin Hamlin is the first US athlete ever to medal in women’s singles

luge.

#olympic

#sochiproblems

#teamcanada

#halfpipe

#wearewinter

#teamusa

#olympics2014

#sochi

#olympics

#sochi2014

0 50,000 100,000 150,000 200,000 250,000 300,000

9,357

9,547

13,461

15,011

17,840

22,918

33,087

36,913

38,816

246,076

Top & Trending Hashtags

• The top hashtags remained largely unchanged from the previous day with 8 of the top 10 decreasing in usage.

• #SochiProblems continued its steady decline in volume. It was noted that use of the hashtag has expanded to include more than just inadequate accommodations. Viewers missing events due to time differences, warmer than normal temperatures, and medal favorites finishing outside the top three were all included in such posts.

• Use of #halfpipe increased significantly as Switzerland’s Iouri Podladtchikov took home the gold and 2-time gold medalist Shaun White placed 4th in the men’s halfpipe. No American athlete finished in the top three, which marked the first time ever that an American has not medaled in the event.

Luge Slopestyle Figure Skating Halfpipe Curling0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

26,279

33,290

38,209

59,02962,927

Most Popular Sports & Events• Curling remained the top sporting event as the round-robin

continued. As interest in the sport increased, numerous sports and news-related social accounts shared information on the rules and guidelines of how to play the sport. Great Britain’s women’s team also set an Olympic record in defeating the US 12-3.

• It comes as no surprise that the men’s halfpipe event increased exponentially. Iouri Podladtchikov dethroned Shaun White to become the first non-American gold medalist since 1998. 15-year-old Ayumu Hirano (Japan) grabbed silver and was declared the youngest Olympian ever to medal in the event.

• Luge came in at #5 based on Erin Hamlin’s historic run to become USA’s first ever medalist in the women’s singles event.

Warm Weather

0 10,000 20,000 30,000 40,000

30,863

Feb 6 Feb 7 Feb 8 Feb 9 Feb 10 Feb 110

1,0002,0003,0004,0005,0006,0007,0008,000

Are These The Summer or Winter Olympics?

• Unseasonably warm temperatures are being recorded in Sochi, leading to increased buzz on the affects this is having on athletes and event conditions. From February 6-11, 30,863 posts were mentioned.

• In terms of specific events, it was noted that the potential for injuries increases considerably due to decreased snow and ice conditions regarding alpine skiing, ski jumping, slopestyle, luge, and skeleton.

• Athletes were also affected as training runs were canceled and medal favorites were forced to take time off. Some spectators believed that poor conditions affected Shaun White’s halfpipe run.

Netherlands

Japan

United Kingdom

Canada

United States

0 200,000 400,000 600,000 800,000

23,727

33,874

40,178

97,508

759,202

Top 5 Countries Talking

#teamfrance

#teamrussia

#teamgb

#teamcanada

#teamusa

0 5,000 10,000 15,000 20,000 25,000

290

384

3,016

13,461

22,918

Top 5 Team Hashtags

Most Popular Countries

• The top 5 ranked team hashtags remained unchanged. #TeamGB was the only one to increase as both men’s and women’s curling teams won their matches. Similarly, posts originating from the UK increased by more than 10K.

• Japan vaulted into the top 5 on the backs of snowboarding medals from Ayumu Hirano and Taku Hiraoka. Posts coming from Japan grew by almost 20K.

• Be sure to keep an eye on these rankings as they will continued to fluctuate as the Olympics press on.

Devin Logan (USA)

Julia Mancuso (USA)

Sarah Hendrickson (USA)

Iouri Podladtchikov (Switzerland)

Erin Hamlin (USA)

Alex Bilodeau (Canada)

Kim Lamarre (Canada)

Dara Howell (Canada)

Mark McMorris (Canada)

Shaun White (USA)

0 35,000 70,000 105,000 140,000 175,000

7,119

7,363

9,150

11,609

11,629

13,763

14,011

28,638

30,661

160,078

Top 10 Most Mentioned Athletes

Shaun White@Shaun_White

106,078 Mentions

Top 5 Most Mentioned Athletes

Iouri PodladtchikovSwitzerland

@iourimazing11,609 Mentions

Carina VogtGermany

6,851 Mentions

Natalie GeisenbergerGermany

3,571 Mentions

Coline MattelFrance

3,049 Mentions

Anton GafarovRussia

3,087 Mentions

• With the USA and Canada dominating social conversations, it comes as no surprise that athletes from these countries are the most talked about… But who are the most mentioned athletes outside of these borders?

Non-North American

Top 5 Most Mentioned Users(excluding athletes)

@CDNOlympicTeam13,241 Mentions

@Sportscenter13,118 Mentions

@Sochi201411,308 Mentions

@USOlympic10,046 Mentions

@NBCOlympics9,396 Mentions

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