Tracking the Social Winter Olympics 2014

Day 5 - Monday, February 10, 2014

Total Number of Olympic Mentions on 2/10/2014:

1,132,956

Data gathered on 2/11/2014 using Radian6 social listening

That’s 786 mentions a minute!

Data gathered on 2/11/2014 using Radian6 social listening

12 AM

1 AM

2 AM

3 AM

4 AM

5 AM

6 AM

7 AM

8 AM

9 AM

10 AM

11 AM

12 PM

1 PM

2 PM

3 PM

4 PM

5 PM

6 PM

7 PM

8 PM

9 PM

10 PM

11 PM

0

20,000

40,000

60,000

80,000

100,000

120,000

Day 5 Timeline (Turns in Conversation)

The peak of sharing occurred following the men’s moguls event as Canadians Alex Bilodeau and Mikael

Kingsbury finished first and second to take home gold and silver, respectively.

#gocanadago

#sochiproblems

#teamcanada

#teamusa

#mcm

#sochi

#olympics

#wearewinter

#olympics2014

#sochi2014

0 50,000 100,000 150,000 200,000 250,000 300,000

12,447

15,521

21,943

26,931

29,511

37,562

41,122

42,228

44,840

279,447

Top & Trending Hashtags

• As expected, #Sochi2014 remained the most common hashtag, being used in approximately 25% of all Olympic posts.

• Canadian-related hashtags #GoCanadaGo, #TeamCanada, and #WeAreWinter continued to be present within the top 10 as Canada medalled three times. #MCM also surged as spectators used the hashtag to reference Canadian athlete Mark McMorris.

• #SochiProblems continued its decline as athletes and journalists got accustomed to their surroundings. Interestingly, since arriving in Sochi, athletes have stated that accommodations are not as bad as the media initially portrayed them to be.

Curling Hockey Moguls Figure Skating Speed Skating0

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

100,00093,504

42,57337,824

34,252 33,957

Most Popular Sports & Events

Add Art• Curling overtook figure skating to become the most talked

about event as the round-robin got underway for both men’s and women’s teams.

• Mentions of hockey increased by 20,872 posts from Day 4. While the US women’s team was busy breaking records by scoring three goals in 55 seconds, potential line combinations were leaked following practices by US and Canada’s men’s teams.

• Moguls and speed skating rounded out the top 5, increasing by 32,667 and 19,473 posts, respectively.

Olympic Coverage – CBC vs NBC

Add Art• From February 6–10, NBC and CBC combined to

generate 94,520 social posts. This involves mentions of the companies in conjunction with either Olympics, Olympics2014, Sochi, or Sochi2014.

• While NBC pulled ahead in terms of volume, concerns were expressed regarding the quality of its broadcast. Viewers criticized NBC for excessively airing commercials and athlete interviews at the expense of live events. As a result, instructions on how to stream the games online via another provider (i.e., BBC, CBC) within the US were shared. Subsequently the hashtag #NBCFail surfaced.

• In comparison, CBC was commended for its breadth of coverage and for not focusing solely on events where Canadian athletes were performing.

CBC

NBC

20,000 25,000 30,000 35,000 40,000 45,000 50,000

43,630

50,890

#teamfrance

#teamrussia

#teamgb

#teamcanada

#teamusa

0 5,000 10,000 15,000 20,000 25,000 30,000

455

698

2,176

21,943

26,932

Top 5 Team Hashtags

France

United Kingdom

Netherlands

Canada

United States

0 200,000 400,000 600,000 800,000 1,000,000

18,499

29,657

33,233

140,169

776,588

Top 5 Countries Talking

Most Popular Countries

• An influx of #TeamCanada posts came on the heels of Canada winning three medals during Day 5, and almost overtook #TeamUSA. #TeamUSA volume declined by approximately 7,000 posts as it was awarded one bronze for the day.

• Posts originating from France almost doubled as the country won it’s first two medals of the games in the men’s 12.5km biathlon event.

• Be sure to keep an eye on these rankings as they will continued to fluctuate as the Olympics press on.

Top 10 Most Mentioned Athletes

Alex Bilodeau@Abilobeau_Ski58,295 Mentions

Jan Smeekens (Netherlands)

Shaun White (USA)

Johnny Quinn (USA)

Julia Mancuso (USA)

Martin Fourcade (France)

Jamie Anderson (USA)

Mikael Kingsbury (Canada)

Charles Hamelin (Canada)

Mark McMorris (Canada)

Alex Bilodeau (Canada)

0 10,000 20,000 30,000 40,000 50,000 60,000 70,000

9,500

9,946

11,255

12,524

14,623

17,050

20,201

34,587

56,826

58,295

Top 5 Most Mentioned Athletes

Martin FourcadeFrance

@martinfkde15,252 Mentions

Jan SmeekensNetherlands

@JanSmeekens9,500 Mentions

Yulia LipnitskayaRussia

4,771 Mentions

Maria Höfl-RieschGermany@Maria

8,897 Mentions

Michel MulderNetherlands

@muldermichel8,022 Mentions

• With the USA and Canada dominating social conversations, it comes as no surprise that athletes from these countries are the most talked about… But who are the most-mentioned athletes outside of these borders?

Non-North American

Top 5 Most Mentioned Users(excluding athletes)

@CDNOlympicTeam31,026 Mentions

@Sochi201412,502 Mentions

@CBCOlympics12,888 Mentions

@NBCOlympics10,049Mentions

@USOlympic8,511 Mentions

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