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Title 1 We Are Social DIGITAL LANDSCAPE: MIDDLE EAST, NORTH AFRICA & TURKEY we are social WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA

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This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around The Middle East, North Africa and Turkey in 2014. Packed with more than 140 slides covering 20 key countries around the region, this report has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.

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Page 1: Social, Digital & Mobile in The Middle East, North Africa & Turkey

Title • 1 We Are Social

DIGITAL LANDSCAPE: MIDDLE EAST, NORTH

AFRICA & TURKEY

we are social

WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA

Page 2: Social, Digital & Mobile in The Middle East, North Africa & Turkey

@wearesocialsg We Are Social

COUNTRIES DETAILED IN THIS REPORT

01 ALGERIA 05 IRAQ 09 LEBANON 13 PALESTINE 17 TUNISIA 02 BAHRAIN 06 ISRAEL 10 LIBYA 14 QATAR 18 TURKEY 03 EGYPT 07 JORDAN 11 MOROCCO 15 SAUDI ARABIA 19 UAE 04 IRAN 08 KUWAIT 12 OMAN 16 SYRIA 20 YEMEN

01!

02!

14!

08!

15!

20!

12!

19!

03!

07!

09!

18!

05! 04!06!

13!

17!11!

10!

16!

Page 3: Social, Digital & Mobile in The Middle East, North Africa & Turkey

wearesocial.sg • @wearesocialsg • 3 We Are Social

CONTACT WE ARE SOCIAL FOR HELP IN TURNING THESE FINDINGS INTO A SOCIAL STRATEGY:

[email protected]

@WEARESOCIALSG

+65 6423 1051

WEARESOCIAL.SG

Page 4: Social, Digital & Mobile in The Middle East, North Africa & Turkey

@wearesocialsg • 4 We Are Social

GLOBAL & REGIONAL OVERVIEW

Page 5: Social, Digital & Mobile in The Middle East, North Africa & Turkey

@wearesocialsg • 5 We Are Social

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

UNIQUE MOBILE USERS MOBILE PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

GLOBAL DIGITAL STATISTICS JUL 2014

7,176,000,000

2,928,000,000

1,972,000,000

RURAL

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence

3,574,000,000

7,124,000,000

52% 48%

41%

27%

50%

99%

Page 6: Social, Digital & Mobile in The Middle East, North Africa & Turkey

@wearesocialsg • 6 We Are Social

ACTIVE GLOBAL SOCIAL MEDIA USERS JUL 2014

• Sources: most recent user data in company press releases, correct as at June 2014

SOCIAL NETWORK

MESSENGER / CHAT APP

BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS

1,280 !

848 !

644 !

500 !

396 !

343 !

300 !

255 !

230 !

220 !

FACEBOOK

QQ

QZONE

WHATSAPP

WECHAT

GOOGLE+

LINKEDIN

TWITTER

TUMBLR

TENCENT WEIBO

Page 7: Social, Digital & Mobile in The Middle East, North Africa & Turkey

@wearesocialsg • 7 We Are Social

INTERNET PENETRATION JUL 2014

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats

GLOBAL AVERAGE: 41% 99%!97%! 97%!

94%!

81%! 80%!76%!

64%!61%!

51%!46%! 46%!

43%!41%! 40%!

27%! 26%!22%!

18%! 17%!

8%!

KUW

AIT

QAT

AR

BAHR

AIN

UAE

LEBA

NON

OM

AN

ISRA

EL

SAUD

I ARA

BIA

MO

ROC

CO

JORD

AN

EGYP

T

TUNI

SIA

TURK

EY

GLO

BAL

PALE

STIN

E

IRAN

SYRI

A

LIBYA

YEM

EN

ALG

ERIA

IRAQ

Page 8: Social, Digital & Mobile in The Middle East, North Africa & Turkey

@wearesocialsg • 8 We Are Social

SHARE OF NET TRAFFIC BY DEVICE JUL 2014

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats. NB: numbers represent share of page views, not share of users.

98%!

97%!

97%!

97%!

97%!

97%!

96%!

96%!

95%!

94%!

93%!

92%!

91%!

90%!

90%!

89%!

89%!

89%!

89%!

82%!

81%!

2%!

3%!

3%!

3%!

3%!

3%!

4%!

4%!

5%!

6%!

7%!

8%!

9%!

10%!

10%!

11%!

11%!

11%!

11%!

18%!

19%!

ALG

ERIA

EGYP

T

MO

ROC

CO

PALE

STIN

E

TUNI

SIA

YEM

EN

ISRA

EL

TURK

EY

SYRI

A

JORD

AN

IRAN

GLO

BAL

IRAQ

QAT

AR

UAE

BAHR

AIN

LEBA

NON

LIBYA

OM

AN

SAUD

I ARA

BIA

KUW

AIT

MOBILE SHARE OF WEB TRAFFIC

PC SHARE OF WEB TRAFFIC

Page 9: Social, Digital & Mobile in The Middle East, North Africa & Turkey

@wearesocialsg • 9 We Are Social

SOCIAL MEDIA PENETRATION JUL 2014

• Sources: US Census Bureau, Facebook, Tencent, VKontakte

GLOBAL AVERAGE: 27% 56%$54%$

51%$49%$ 48%$ 48%$

47%$

42%$ 42%$

33%$31%$

30%$

27%$ 27%$

23%$ 23%$ 22%$

18%$

6%$N/A$ N/A$

QAT

AR

ISRA

EL

UAE

KUW

AIT

JORD

AN

LEBA

NON

TURK

EY

TUNI

SIA

BAHR

AIN

PALE

STIN

E

SAUD

I ARA

BIA

LIBYA

OM

AN

GLO

BAL

EGYP

T

IRAQ

MO

ROC

CO

ALG

ERIA

YEM

EN

IRAN

SYRI

A

Page 10: Social, Digital & Mobile in The Middle East, North Africa & Turkey

@wearesocialsg • 10 We Are Social

MOBILE SOCIAL MEDIA PENETRATION JUL 2014

• Sources: US Census Bureau, Facebook

GLOBAL AVERAGE: 21% 46%!

43%!42%! 42%!

41%!

36%!34%! 34%!

29%!

26%!

23%! 22%!21%! 20%!

17%!15%! 15%!

9%!

4%!N/A ! N/A !

QAT

AR

ISRA

EL

KUW

AIT

LEBA

NON

UAE

JORD

AN

TURK

EY

BAHR

AIN

TUNI

SIA

SAUD

I ARA

BIA

LIBYA

OM

AN

GLO

BAL

PALE

STIN

E

IRAQ

MO

ROC

CO

EGYP

T

ALG

ERIA

YEM

EN

IRAN

SYRI

A

Page 11: Social, Digital & Mobile in The Middle East, North Africa & Turkey

@wearesocialsg • 11 We Are Social

MOBILE SUBSCRIPTION PENETRATION JUL 2014

• Sources: US Census Bureau, GSMA Intelligence

GLOBAL AVERAGE: 98% 212%!

193%!188%!

174%!168%!

163%!

150%!

129%! 127%! 127%! 127%!

115%!

102%! 102%! 98%! 97%! 94%!85%!

75%!

61%!55%!

KUW

AIT

BAHR

AIN

SAUD

I ARA

BIA

OM

AN

UAE

LIBYA

JORD

AN

MO

ROC

CO

IRAN

TUNI

SIA

ISRA

EL

EGYP

T

IRAQ

ALG

ERIA

GLO

BAL

QAT

AR

LEBA

NON

TURK

EY

PALE

STIN

E

YEM

EN

SYRI

A

Page 12: Social, Digital & Mobile in The Middle East, North Africa & Turkey

@wearesocialsg • 12 We Are Social

3G SUBSCRIPTION PENETRATION JUL 2014

• Sources: US Census Bureau, GSMA Intelligence

72%!

61%!58%! 57%! 56%!

52%!50%!

46%! 45%!43%!

34%!

23%!20%!

17%!

6%! 5%!3%!

N/A ! N/A ! N/A !

ISRA

EL

TURK

EY

SAUD

I ARA

BIA

KUW

AIT

UAE

QAT

AR

LIBYA

LEBA

NON

OM

AN

BAHR

AIN

JORD

AN

EGYP

T

MO

ROC

CO

SYRI

A

TUNI

SIA

YEM

EN

IRAQ

ALG

ERIA

IRAN

PALE

STIN

E

Page 13: Social, Digital & Mobile in The Middle East, North Africa & Turkey

@wearesocialsg • 13 We Are Social

INDIVIDUAL COUNTRY DATA

Page 14: Social, Digital & Mobile in The Middle East, North Africa & Turkey

@wearesocialsg • 14 We Are Social

ALGERIA

Page 15: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 15

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN ALGERIA

38.8 MILLION

6.70 MILLION

7.00 MILLION

39.5 MILLION

PENETRATION: 17% PENETRATION: 18% PENETRATION: 102% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 73%

Page 16: Social, Digital & Mobile in The Middle East, North Africa & Turkey

@wearesocialsg • 16 We Are Social

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014

3,400,000

ALGERIA OVERVIEW

38,814,000

6,670,000

7,000,000

39,500,000

RURAL

73% 27%

17%

18%

102%

9%

Page 17: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 17

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

6.67 M 17% 98% 2%

Page 18: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 18

JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

18% 49% 3.4 M 9% 7.0 M

Page 19: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 19

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

39.5 M 91% 9% [ N/A ]

Page 20: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 20

BAHRAIN

Page 21: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 21

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN BAHRAIN

1.34 MILLION

1.30 MILLION

560 THOUSAND

2.6 MILLION

PENETRATION: 97% PENETRATION: 42% PENETRATION: 193% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 89%

Page 22: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 22

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

460,000

BAHRAIN OVERVIEW

1,344,000

1,298,000

560,000

2,600,000

RURAL

89%

97%

42%

34%

193%

11%

Page 23: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 23

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

1.30M 97% 89% 11%

Page 24: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 24

JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

42% 82% 460 K 34% 560 K

Page 25: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 25

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

2.6 M 80% 20% 43%

Page 26: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 26

EGYPT

Page 27: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 27

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN EGYPT

86.9 MILLION

40.3 MILLION

20.0 MILLION

99.6 MILLION

PENETRATION: 46% PENETRATION: 23% PENETRATION: 115% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 44%

Page 28: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 28

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

12,600,000

EGYPT OVERVIEW

89,985,000

40,312,000

20,000,000

99,600,000

RURAL

44% 56%

46%

23%

15%

115%

Page 29: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 29

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

40.3 M 46% 97% 3%

Page 30: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 30

JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

23% 63% 12.6 M 15% 20.0 M

Page 31: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 31

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

99.6 M 94% 6% 23%

Page 32: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 32

IRAN

Page 33: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 33

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN IRAN

80.8 MILLION

22.2 MILLION

[ N/A ]

102.9 MILLION

PENETRATION: 27% PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 69%

Page 34: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 34

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

[ N/A ]

IRAN OVERVIEW

80,841,000

22,201,000

[ N/A ]

102,900,000

RURAL

69% 31%

127%

[ N/A ]

27%

[ N/A ]

Page 35: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 35

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

22.2 M 27% 93% 7%

Page 36: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 36

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

103 M 73% 27% [ N/A ]

Page 37: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 37

IRAQ

Page 38: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 38

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN IRAQ

32.6 MILLION

2.71 MILLION

7.40 MILLION

33.3 MILLION

PENETRATION: 8% PENETRATION: 23% PENETRATION: 102% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 67%

Page 39: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 39

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

5,600,000

IRAQ OVERVIEW

32,586,000

2,798,000

7,400,000

33,300,000

RURAL

67% 33%

23%

17%

102%

8%

Page 40: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 40

TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

2.71 M 8% 91% 9%

Page 41: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 41

JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

23% 76% 5.60 M 17% 7.40 M

Page 42: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 42

TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

33.3 M 98% 2% 3%

Page 43: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 43

ISRAEL

Page 44: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 44

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN ISRAEL

7.82 MILLION

5.93 MILLION

4.20 MILLION

9.90 MILLION

PENETRATION: 76% PENETRATION: 54% PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 92%

Page 45: Social, Digital & Mobile in The Middle East, North Africa & Turkey

We Are Social @wearesocialsg • 45

ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

3,400,000

ISRAEL OVERVIEW

7,822,000

5,929,000

4,200,000

9,900,000

RURAL

92%

76%

54%

43%

127%

8%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

5.93 M 76% 96% 4%

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JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

54% 81% 3.40 M 43% 4.20 M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

9.90 M 18% 82% 72%

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

SMARTPHONE USE

• Source: Google’s “Our Mobile Planet” Report

JUL 2014

57% 95% 78% 31%

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JORDAN

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TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN JORDAN

6.60 MILLION

3.38 MILLION

3.20 MILLION

9.90 MILLION

PENETRATION: 51% PENETRATION: 48% PENETRATION: 150% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 83%

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

2,400,000

JORDAN OVERVIEW

6,600,000

3,380,000

3,200,000

9,900,000

RURAL

83% 17%

51%

48%

36%

150%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

3.38 M 51% 94% 6%

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JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

48% 75% 2.40 M 36% 3.20 M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

9.90 M 92% 8% 34%

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KUWAIT

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TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN KUWAIT

3.07 MILLION

3.02 MILLION

1.50 MILLION

6.50 MILLION

PENETRATION: 99% PENETRATION: 49% PENETRATION: 212% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 98%

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

1,280,000

KUWAIT OVERVIEW

3,066,000

3,022,000

1,500,000

6,500,000

RURAL

98%

99%

49%

42%

212%

%

2%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

3.02M 99% 81% 19%

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JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

49% 85% 1.28 M 42% 1.50 M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

6.50 M 76% 24% 57%

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LEBANON

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TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN LEBANON

4.14 MILLION

3.34 MILLION

2.00 MILLION

3.90 MILLION

PENETRATION: 81% PENETRATION: 48% PENETRATION: 94% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 87%

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

1,720,000

LEBANON OVERVIEW

4,137,000

3,337,000

2,000,000

3,900,000

RURAL

87%

81%

48%

42%

94%

13%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

3.34 M 81%

89%

11%

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JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

48%

86%

1.72 M 42%

2.00 M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

3.90 M 82%

18%

46%

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LIBYA

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TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN LIBYA

6.24 MILLION

1.36 MILLION

1.86 MILLION

10.2 MILLION

PENETRATION: 22% PENETRATION: 30% PENETRATION: 163% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 78%

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

1,440,000

LIBYA OVERVIEW

6,244,000

1,362,000

1,860,000

10,200,000

RURAL

78% 22%

22%

30%

23%

163%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

1.36 M 22%

89%

11%

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JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

30%

77%

1.44 M 23%

1.86 M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

10.2 M 96%

4%

50%

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MOROCCO

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TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN MOROCCO

33.0 MILLION

20.2 MILLION

7.40 MILLION

42.4 MILLION

PENETRATION: 61% PENETRATION: 22% PENETRATION: 129% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 57%

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

5,000,000

MOROCCO OVERVIEW

32,987,000

20,207,000

7,400,000

42,400,000

RURAL

57% 43%

61%

22%

15%

129%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

20.2 M 61%

97%

3%

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JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

22%

68%

5.00 M 15%

7.40 M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

42.4 M 95% 5% 20%

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OMAN

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TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN OMAN

3.22 MILLION

2.58 MILLION

860 THOUSAND

5.60 MILLION

PENETRATION: 80% PENETRATION: 27% PENETRATION: 174% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 73%

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

720,000

OMAN OVERVIEW

3,220,000

2,584,000

860,000

5,600,000

RURAL

73% 27%

80%

27%

22%

174%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

2.58 M 80% 89% 11%

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JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

27% 84% 720K 22% 860 K

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

5.60 M 91% 9% 45%

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PALESTINE

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TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN PALESTINE

4.42 MILLION

1.78 MILLION

1.48 MILLION

3.30 MILLION

PENETRATION: 40% PENETRATION: 33% PENETRATION: 75% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 74%

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

900,000

PALESTINE OVERVIEW

4,421,000

1,780,000

1,480,000

3,300,000

RURAL

74% 26%

40%

33%

20%

75%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

1.78 M 40% 97% 3%

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JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

33% 61% 900 K 20% 1.48 M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

3.30 M 90% 10% [ N/A ]

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QATAR

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TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN QATAR

2.27 MILLION

2.19 MILLION

1.26 MILLION

2.20 MILLION

PENETRATION: 97% PENETRATION: 56% PENETRATION: 97% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 99%

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

1,040,000

QATAR OVERVIEW

2,268,000

2,192,000

1,260,000

2,200,000

RURAL

99%

97%

56%

46%

97%

1%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

2.19 M 97% 90% 10%

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JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

56% 83% 1.04 M 46% 1.26 M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

2.20 M 86% 14% 52%

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SAUDI ARABIA

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TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN SAUDI ARABIA

27.3 MILLION

17.4 MILLION

8.60 MILLION

51.3 MILLION

PENETRATION: 64% PENETRATION: 31% PENETRATION: 188% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 82%

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

7,000,000

SAUDI ARABIA OVERVIEW

27,346,000

17,397,000

8,600,000

51,300,000

RURAL

82% 18%

64%

31%

26%

188%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

17.4 M 64% 82% 18%

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AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

MOBILE INTERNET

AVERAGE TIME THAT SOCIAL MEDIA USERS

SPEND EACH DAY USING SOCIAL MEDIA

JUL 2014 TIME SPENT ONLINE

• Sources: US Census Bureau, GlobalWebIndex

4H 07M 3H 33M 3H 14M

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JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

31% 81% 7.00 M 26% 8.60 M

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JUL 2014 TOP SOCIAL MEDIA PLATFORMS

USED IN THE PAST MONTH

OWN AN ACCOUNT

FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

• Source: GlobalWebIndex

39%!

31%!

25%!

18%!

10%!

88%!

81%!

78%!

47%!

31%!

FACEBOOK

TWITTER

GOOGLE+

INSTAGRAM

LINKEDIN

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

51.3 M 81% 19% 58%

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

SMARTPHONE USE

• Source: Google’s “Our Mobile Planet” Report

JUL 2014

73% 89% 83% 31%

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JUL 2014

PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS

ON MOBILE (YOUTUBE)

PERCENTAGE OF THE TOTAL

POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE TOTAL

POPULATION USING GAME APPS

PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

BASED APPS

PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

FINANCE APPS

ACTIVITIES ON MOBILE

$

• Sources: US Census Bureau, GlobalWebIndex

60% 15% 32% 12% 33%

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SYRIA

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TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN SYRIA

22.6 MILLION

5.86 MILLION

[ N/A ] 12.5 MILLION

PENETRATION: 26% PENETRATION: 55% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 56%

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

[ N/A ]

SYRIA OVERVIEW

22,598,000

5,861,000

[ N/A ]

12,500,000

RURAL

56% 44%

26%

55%

[ N/A ]

[ N/A ]

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

5.86 M 26% 95% 5%

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

12.5 M 91% 9% 17%

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TUNISIA

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TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN TUNISIA

10.9 MILLION

5.05 MILLION

4.60 MILLION

13.9 MILLION

PENETRATION: 46% PENETRATION: 42% PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 66%

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

3,200,000

TUNISIA OVERVIEW

10,938,000

5,054,000

4,600,000

13,900,000

RURAL

66% 34%

46%

42%

29%

127%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

5.05 M 46% 97% 3%

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JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

42% 70% 3.20 M 29% 4.60 M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

13.9 M 95% 5% 6%

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TURKEY

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TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN TURKEY

81.6 MILLION

35.4 MILLION

38.0 MILLION

69.4 MILLION

PENETRATION: 43% PENETRATION: 47% PENETRATION: 85% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 72%

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

28,000,000

TURKEY OVERVIEW

81,619,000

35,359,000

38,000,000

69,400,000

RURAL

72% 28%

43%

47%

34%

85%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

35.4 M 43% 96% 4%

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AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

MOBILE INTERNET

AVERAGE TIME THAT SOCIAL MEDIA USERS

SPEND EACH DAY USING SOCIAL MEDIA

JUL 2014 TIME SPENT ONLINE

• Sources: US Census Bureau, GlobalWebIndex

4H 37M 2H 20M 2H 37M

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JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

47% 74% 28.0 M 34% 38.0 M

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JUL 2014 TOP SOCIAL MEDIA PLATFORMS

USED IN THE PAST MONTH

OWN AN ACCOUNT

FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

• Source: GlobalWebIndex

58%!

35%!

29%!

15%!

10%!

94%!

72%!

75%!

34%!

34%!

FACEBOOK

TWITTER

GOOGLE+

INSTAGRAM

LINKEDIN

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

69.4 M 60% 40% 31%

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

SMARTPHONE USE

• Source: Google’s “Our Mobile Planet” Report

JUL 2014

30% 95% 92% 43%

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JUL 2014

PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS

ON MOBILE (YOUTUBE)

PERCENTAGE OF THE TOTAL

POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE TOTAL

POPULATION USING GAME APPS

PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

BASED APPS

PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

FINANCE APPS

ACTIVITIES ON MOBILE

$

• Sources: US Census Bureau, GlobalWebIndex

37% 15% 22% 13% 22%

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UNITED ARAB EMIRATES

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TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN THE UAE

9.35 MILLION

8.81 MILLION

4.80 MILLION

15.7 MILLION

PENETRATION: 94% PENETRATION: 51% PENETRATION: 168% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 84%

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

3,800,000

UAE OVERVIEW

9,346,000

8,807,000

4,800,000

15,700,000

RURAL

84% 16%

94%

51%

41%

168%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

8.81 M 94% 90% 10%

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AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

MOBILE INTERNET

AVERAGE TIME THAT SOCIAL MEDIA USERS

SPEND EACH DAY USING SOCIAL MEDIA

JUL 2014 TIME SPENT ONLINE

• Sources: US Census Bureau, GlobalWebIndex

4H 47M 3H 16M 2H 48M

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JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

51% 79% 3.80 M 41% 4.80 M

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JUL 2014 TOP SOCIAL MEDIA PLATFORMS

USED IN THE PAST MONTH

OWN AN ACCOUNT

FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

• Source: GlobalWebIndex

46%!

26%!

23%!

19%!

14%!

92%!

76%!

67%!

55%!

36%!

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

INSTAGRAM

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

15.7 M 87% 13% 56%

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

SMARTPHONE USE

• Source: Google’s “Our Mobile Planet” Report

JUL 2014

74% 90% 82% 38%

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JUL 2014

PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS

ON MOBILE (YOUTUBE)

PERCENTAGE OF THE TOTAL

POPULATION USING SOCIAL MEDIA APPS

PERCENTAGE OF THE TOTAL

POPULATION USING GAME APPS

PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

BASED APPS

PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

FINANCE APPS

ACTIVITIES ON MOBILE

$

• Sources: US Census Bureau, GlobalWebIndex

83% 22% 45% 20% 48%

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YEMEN

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TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN YEMEN

26.1 MILLION

4.78 MILLION

1.56 MILLION

15.9 MILLION

PENETRATION: 18% PENETRATION: 6% PENETRATION: 61% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 32%

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ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

JUL 2014

• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

1,100,000

YEMEN OVERVIEW

26,053,000

4,778,000

1,560,000

15,900,000

RURAL

32% 68%

18%

61%

6%

4%

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TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

4.78 M 18% 97% 3%

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JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

6% 71% 1.10 M 4% 1.56 M

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TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

15.9 M 92% 8% 5%

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FIND OUT MORE AT WEARESOCIAL.SG

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@WEARESOCIAL

[email protected]

+1 646 476 2893

HTTP://WEARESOCIAL.COM

UNITED STATES

@WEARESOCIALBR

[email protected]

+55 11 3032 7086

HTTP://WEARESOCIAL.COM.BR

BRAZIL

@WEARESOCIAL

[email protected]

+44 (0)20 3195 1700

HTTP://WEARESOCIAL.NET

UNITED KINGDOM

@WEARESOCIALSG

[email protected]

+65 6423 1051

HTTP://WEARESOCIAL.SG

SINGAPORE

GET IN TOUCH WITH OUR TEAMS:

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@WEARESOCIALIT

[email protected]

+39 (0)2 3655 1868

HTTP://WEARESOCIAL.IT

ITALY

@WEARESOCIALAU

[email protected]

+61 (02) 9046 3700

HTTP://WEARESOCIAL.COM.AU

AUSTRALIA

@WEARESOCIALFR

[email protected]

+33 (0)1 73 00 32 70

HTTP://WEARESOCIAL.FR

PARIS

@WEARESOCIALDE

[email protected]

+49 (0)89 8099 110 20

HTTP://WEARESOCIAL.DE

MUNICH

GET IN TOUCH WITH OUR TEAMS:

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Making Friends & Influencing People • 45 We Are Social

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.

WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER,

DIAGEO, NESTLÉ, HEINZ, AND LVMH.

IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL

US AT [email protected].

FIND OUT MORE AT WEARESOCIAL.SG.

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WE ARE SOCIAL SINGAPORE

SIMON KEMP, REGIONAL MANAGING PARTNER

@WEARESOCIALSG

[email protected]

+65 6423 1051

HTTP://WEARESOCIAL.SG