social, digital & mobile in the middle east, north africa & turkey

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  • Title 1 We Are Social

    DIGITAL LANDSCAPE: MIDDLE EAST, NORTH

    AFRICA & TURKEY

    we are social

    WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA

  • @wearesocialsg We Are Social

    COUNTRIES DETAILED IN THIS REPORT

    01 ALGERIA 05 IRAQ 09 LEBANON 13 PALESTINE 17 TUNISIA 02 BAHRAIN 06 ISRAEL 10 LIBYA 14 QATAR 18 TURKEY 03 EGYPT 07 JORDAN 11 MOROCCO 15 SAUDI ARABIA 19 UAE 04 IRAN 08 KUWAIT 12 OMAN 16 SYRIA 20 YEMEN

    01!

    02!

    14!

    08!

    15!

    20!

    12!

    19!

    03!

    07!

    09!

    18!

    05! 04!06!

    13!

    17!11!

    10!

    16!

  • wearesocial.sg @wearesocialsg 3 We Are Social

    CONTACT WE ARE SOCIAL FOR HELP IN TURNING THESE FINDINGS INTO A SOCIAL STRATEGY:

    SAYHELLO@WEARESOCIAL.SG

    @WEARESOCIALSG

    +65 6423 1051

    WEARESOCIAL.SG

    http://wearesocial.sgmailto:sayhello@wearesocial.sghttp://twitter.com/wearesocialsghttp://wearesocial.sg

  • @wearesocialsg 4 We Are Social

    GLOBAL & REGIONAL OVERVIEW

  • @wearesocialsg 5 We Are Social

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    UNIQUE MOBILE USERS MOBILE PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    GLOBAL DIGITAL STATISTICS JUL 2014

    7,176,000,000

    2,928,000,000

    1,972,000,000

    RURAL

    Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence

    3,574,000,000

    7,124,000,000

    52% 48%

    41%

    27%

    50%

    99%

  • @wearesocialsg 6 We Are Social

    ACTIVE GLOBAL SOCIAL MEDIA USERS JUL 2014

    Sources: most recent user data in company press releases, correct as at June 2014

    SOCIAL NETWORK

    MESSENGER / CHAT APP

    BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS

    1,280 !

    848 !

    644 !

    500 !

    396 !

    343 !

    300 !

    255 !

    230 !

    220 !

    FACEBOOK

    QQ

    QZONE

    WHATSAPP

    WECHAT

    GOOGLE+

    LINKEDIN

    TWITTER

    TUMBLR

    TENCENT WEIBO

  • @wearesocialsg 7 We Are Social

    INTERNET PENETRATION JUL 2014

    Sources: US Census Bureau, InternetLiveStats, InternetWorldStats

    GLOBAL AVERAGE: 41% 99%! 97%! 97%!94%!

    81%! 80%!76%!

    64%!61%!

    51%!46%! 46%!

    43%!41%! 40%!

    27%! 26%!22%!

    18%! 17%!

    8%!

    KUW

    AIT

    QAT

    AR

    BAHR

    AIN

    UAE

    LEBA

    NON

    OM

    AN

    ISRA

    EL

    SAUD

    I ARA

    BIA

    MO

    ROC

    CO

    JORD

    AN

    EGYP

    T

    TUNI

    SIA

    TURK

    EY

    GLO

    BAL

    PALE

    STIN

    E

    IRAN

    SYRI

    A

    LIBYA

    YEM

    EN

    ALG

    ERIA

    IRAQ

  • @wearesocialsg 8 We Are Social

    SHARE OF NET TRAFFIC BY DEVICE JUL 2014

    Sources: US Census Bureau, InternetLiveStats, InternetWorldStats. NB: numbers represent share of page views, not share of users.

    98%!

    97%!

    97%!

    97%!

    97%!

    97%!

    96%!

    96%!

    95%!

    94%!

    93%!

    92%!

    91%!

    90%!

    90%!

    89%!

    89%!

    89%!

    89%!

    82%!

    81%!

    2%!

    3%!

    3%!

    3%!

    3%!

    3%!

    4%!

    4%!

    5%!

    6%!

    7%!

    8%!

    9%!

    10%!

    10%!

    11%!

    11%!

    11%!

    11%!

    18%!

    19%!

    ALG

    ERIA

    EGYP

    T

    MO

    ROC

    CO

    PALE

    STIN

    E

    TUNI

    SIA

    YEM

    EN

    ISRA

    EL

    TURK

    EY

    SYRI

    A

    JORD

    AN

    IRAN

    GLO

    BAL

    IRAQ

    QAT

    AR

    UAE

    BAHR

    AIN

    LEBA

    NON

    LIBYA

    OM

    AN

    SAUD

    I ARA

    BIA

    KUW

    AIT

    MOBILE SHARE OF WEB TRAFFIC

    PC SHARE OF WEB TRAFFIC

  • @wearesocialsg 9 We Are Social

    SOCIAL MEDIA PENETRATION JUL 2014

    Sources: US Census Bureau, Facebook, Tencent, VKontakte

    GLOBAL AVERAGE: 27% 56%$ 54%$51%$

    49%$ 48%$ 48%$47%$

    42%$ 42%$

    33%$31%$

    30%$

    27%$ 27%$

    23%$ 23%$ 22%$

    18%$

    6%$N/A$ N/A$

    QAT

    AR

    ISRA

    EL

    UAE

    KUW

    AIT

    JORD

    AN

    LEBA

    NON

    TURK

    EY

    TUNI

    SIA

    BAHR

    AIN

    PALE

    STIN

    E

    SAUD

    I ARA

    BIA

    LIBYA

    OM

    AN

    GLO

    BAL

    EGYP

    T

    IRAQ

    MO

    ROC

    CO

    ALG

    ERIA

    YEM

    EN

    IRAN

    SYRI

    A

  • @wearesocialsg 10 We Are Social

    MOBILE SOCIAL MEDIA PENETRATION JUL 2014

    Sources: US Census Bureau, Facebook

    GLOBAL AVERAGE: 21% 46%!43%!

    42%! 42%!41%!

    36%!34%! 34%!

    29%!

    26%!

    23%! 22%!21%! 20%!

    17%!15%! 15%!

    9%!

    4%!N/A ! N/A !

    QAT

    AR

    ISRA

    EL

    KUW

    AIT

    LEBA

    NON

    UAE

    JORD

    AN

    TURK

    EY

    BAHR

    AIN

    TUNI

    SIA

    SAUD

    I ARA

    BIA

    LIBYA

    OM

    AN

    GLO

    BAL

    PALE

    STIN

    E

    IRAQ

    MO

    ROC

    CO

    EGYP

    T

    ALG

    ERIA

    YEM

    EN

    IRAN

    SYRI

    A

  • @wearesocialsg 11 We Are Social

    MOBILE SUBSCRIPTION PENETRATION JUL 2014

    Sources: US Census Bureau, GSMA Intelligence

    GLOBAL AVERAGE: 98% 212%!

    193%!188%!

    174%!168%!

    163%!

    150%!

    129%! 127%! 127%! 127%!

    115%!

    102%! 102%! 98%! 97%! 94%!85%!

    75%!

    61%!55%!

    KUW

    AIT

    BAHR

    AIN

    SAUD

    I ARA

    BIA

    OM

    AN

    UAE

    LIBYA

    JORD

    AN

    MO

    ROC

    CO

    IRAN

    TUNI

    SIA

    ISRA

    EL

    EGYP

    T

    IRAQ

    ALG

    ERIA

    GLO

    BAL

    QAT

    AR

    LEBA

    NON

    TURK

    EY

    PALE

    STIN

    E

    YEM

    EN

    SYRI

    A

  • @wearesocialsg 12 We Are Social

    3G SUBSCRIPTION PENETRATION JUL 2014

    Sources: US Census Bureau, GSMA Intelligence

    72%!

    61%!58%! 57%! 56%!

    52%!50%!

    46%! 45%!43%!

    34%!

    23%!20%!

    17%!

    6%! 5%!3%!

    N/A ! N/A ! N/A !

    ISRA

    EL

    TURK

    EY

    SAUD

    I ARA

    BIA

    KUW

    AIT

    UAE

    QAT

    AR

    LIBYA

    LEBA

    NON

    OM

    AN

    BAHR

    AIN

    JORD

    AN

    EGYP

    T

    MO

    ROC

    CO

    SYRI

    A

    TUNI

    SIA

    YEM

    EN

    IRAQ

    ALG

    ERIA

    IRAN

    PALE

    STIN

    E

  • @wearesocialsg 13 We Are Social

    INDIVIDUAL COUNTRY DATA

  • @wearesocialsg 14 We Are Social

    ALGERIA

  • We Are Social @wearesocialsg 15

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE SOCIAL MEDIA USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014 DIGITAL IN ALGERIA

    38.8 MILLION

    6.70 MILLION

    7.00 MILLION

    39.5 MILLION

    PENETRATION: 17% PENETRATION: 18% PENETRATION: 102% NB: THIS STAT REFERS TO ACTIVE MOBILE

    SUBSCRIPTIONS, NOT UNIQUE USERS

    URBAN POP: 73%

  • @wearesocialsg 16 We Are Social

    ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

    TOTAL POPULATION

    INTERNET USERS

    ACTIVE MOBILE SUBSCRIPTIONS

    INTERNET PENETRATION

    URBAN

    MOBILE SUBSCRIPTION PENETRATION

    ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

    Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

    JUL 2014

    3,400,000

    ALGERIA OVERVIEW

    38,814,000

    6,670,000

    7,000,000

    39,500,000

    RURAL

    73% 27%

    17%

    18%

    102%

    9%

  • We Are Social @wearesocialsg 17

    TOTAL NUMBER OF ACTIVE

    INTERNET USERS

    INTERNET USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

    AND LAPTOP COMPUTERS

    SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

    JUL 2014

    #

    INTERNET USE

    Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

    6.67 M 17% 98% 2%

  • We Are Social @wearesocialsg 18

    JUL 2014

    #

    ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

    OF TOTAL POPULATION

    TOTAL NUMBER OF ACTIVE SOCIAL

    MEDIA USERS (MAU)

    NUMBER OF ACTIVE MOBILE SOCIAL

    MEDIA USERS

    MOBILE SOCIAL USERS AS A PERCENTAGE OF

    TOTAL POPULATION

    PERCENTAGE OF TOTAL SOCIAL USERS

    ACCESSING VIA MOBILE

    #

    SOCIAL MEDIA USE

    Sources: US Census Bureau, United Nations, Facebook

    18% 49% 3.4 M 9% 7.0 M

  • We Are Social @wearesocialsg 19

    TOTAL NUMBER OF ACTIVE MOBILE

    SUBSCRIPTIONS

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE PRE-PAID

    PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

    THAT ARE P

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