social developers london march_2013
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On Wednesday March 13th, Roger Warner, Lee Stacey and Charlie Lyons returned for now what is our third stint at the Social Developers London meetup. This time they shared some of the latest smoking hot social campaigns including TopShop Autumn/Winter 2013 'Reinvent the Catwalk', KLM's 'Must See Map', Mercedes' 'You Drive' and Silvercar.TRANSCRIPT
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Social Developers London - March 2013
Social Campaigns that are Very Smoking HoT
Wednesday, March 13, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
WE drive brand engagement through the
CREATIVEapplication of Content & technology
Wednesday, March 13, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
LONDON
SAN FRAN
NEW YORK
Our clients drive the social web... and harness it
Wednesday, March 13, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
CULTURAL NEEDS BRAND’S BEST SELFBIG IDEAL/MISSION
BOREDOM
PRODUCTIVITY
FRUSTRATION
DISCOVERY
ENTERTAINMENT
TOOLS/CONTENT
KILLER APPS
HELP/UTILITY
LocatingValue Exchanges
Show Me My Best Self...
Solve my problem...
Wednesday, March 13, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Mission Statement
Reinventing the live runway experience. Be part of the action.Get access, access, access.
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
How?
Integrated live content and app driven campaign. Technologypartnership with Google (G+)
TopShop
AW13
http://www.youtube.com/watch?feature=player_embedded&v=5TAF9OfL99g#!
Wednesday, March 13, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Gives me inside access (perceived exclusivity)
gets me closer to the real time action
Enables me to ‘roll my own’
The Cast:
YouTube
Hangouts
Create your look apps
‘Modelcam’
Why care?Why share?
Wednesday, March 13, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Mission Statement
Create a social campaign to bolster KLM’s customer e-mail database by incentivising the public to sign up.
Must See
Map
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http://www.youtube.com/watch?v=dosrsAy4ENY
How?
Dutch agency Code D’Azure created an application where the traveller creates a map, to which their friends can contribute tips. When the map is complete, it is sent to the user by post, for free.
Wednesday, March 13, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Really slick UI
If it’s something you’ve asked for, it’s more personal
You get a real thing that you can touch, for free
The Cast:
Google Maps
printed maps
Why care?Why share?
Wednesday, March 13, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Mission Statement
Create a TV advert for the new Mercedes Benz A-Class that will engage the TV audience beyond simply watching the advert.
#YouDrive
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http://www.youtube.com/watch?v=VXO_WKe54jY
How?
Stink Digital created an interactive movie in several parts where the story was decided by users Tweeting a hashtag. The most popular hashtag would determine the outcome of the next episode.
Wednesday, March 13, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Why care?Why share? Mercedes is an aspirational brand
It’s so easy, why wouldn’t you?
The audience feels like they’re part of the ad, keeping them engaged with it
The Cast:
Youtube
TV Ad spots
Wednesday, March 13, 2013
© Copyright 2013 Beyond. All rights reserved. Private and Confidential
disruption!
Wednesday, March 13, 2013
© Copyright 2013 Beyond. All rights reserved. Private and Confidential
Wednesday, March 13, 2013
© Copyright 2013 Beyond. All rights reserved. Private and Confidential
technology is a catalyst for disruption!
SORRY PARIS...Wednesday, March 13, 2013
© Copyright 2013 Beyond. All rights reserved. Private and Confidential
technology is a catalyst for disruption!
Wednesday, March 13, 2013
© Copyright 2013 Beyond. All rights reserved. Private and Confidential
bad user experience...
Wednesday, March 13, 2013
© Copyright 2013 Beyond. All rights reserved. Private and Confidential
disrupting hire cars!
Wednesday, March 13, 2013
© Copyright 2013 Beyond. All rights reserved. Private and Confidential
Wednesday, March 13, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Why care?Why share? Removing the
Pain of a famouslypainful areavia technology!!
Wednesday, March 13, 2013
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
Lee StaceyEngagement Consultant
+44 (0)2079 086565+44(0) 7540 [email protected]@LStacey
Roger WarnerPartner
+44 (0)7921 777 [email protected]@rogerwarner
Charlie LyonsDirector
+44 (0)2079 086565+44(0) 7540 [email protected]
THANK YOUHiringPS: We’re
contact us
Wednesday, March 13, 2013