social design
DESCRIPTION
Social designTRANSCRIPT
Social Design
Eric FisherDesign Strategist
facebook.com/ericfisher
A Definition
“29 Kilometers of Books”
“29 Kilometers of Books”
Where’s a good Italian restaurant?
What movie should we see?
Is there a cool museum opening
somewhere?
Community
Friends
Trust
Relationship Types
Friends
Coworkers
Brands/Services Clubs
IntimateFormal
Ephemeral
Lasting
Neighbors
College Friends
RelationshipsDoorman
Doctor
Parents
Spouse
Customer Service
Relationship Types
Trust
Strong Ties
Weak Ties
This place is awesome
Identity CommunityConversation
Identity
Conversation
Community
Inside Out?
Outside In
✓ Utilize the Existing Community
✓ Define a Conversation
✓ Add to Identity
Start with the Conversation.Let people curate Identity.
Conversation Involves Two Experiences
Listening
“Just watch this clip.Other users liked this.”
Social Plugins
“Read this article.YOUR FRIENDS
and others liked it.”
People Already Have Full Profiles. Use them to...
Connect Users To Friends
Recommend Content from Profile Data
Show Friend Activity
Sharing
More Contributions ›› More Activity
More Activity ›› More Contributions
More Contributions ›› More Activity
More Activity ›› More Contributions
Principles of a Great Social Experience
‣ Utilize Personal Info + Connections
‣ Show Social Context Spread Throughout
‣ Make it Easy to Share and Give
Feedback
IdentityIdentity
Maslow’s Hierarchy of Needs
Physiological
Basic Safety
Belonging/Acceptance
Self Esteem
Self Actualization
Maslow’s Hierarchy of Needs
Physiological
Basic Safety
Belonging/Acceptance
Self Esteem
Self Actualization
#1 Reason Why People Love Facebook:
Users want to showcase their personalities.
Identity CommunityConversation