"social crm: measurement & marketing to subscribers, fans and followers" by dawn...
DESCRIPTION
"Social CRM: Measurement & Marketing to Subscribers, Fans and Followers" by Dawn DeVirgilio, Product Marketing Manager at ExactTarget. Presented at Murmuration 2012.TRANSCRIPT
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SOCIAL CRM Measurement & Marketing to
Subscribers, Fans and
Followers
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The following slideshow was presented by ExactTarget’s Product Marketing Manager
Dawn DeVirgilio at
Murmuration 2012
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Welcome!
Dawn DeVirgilio Product Marketing Manager ExactTarget Social Media Lab
@dawndevirgilio @ExactTarget @CoTweet
/DawnDevirgilio
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@dawndevirgilio
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FA N S A R E N O W REVOLUTIONARIES
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Smell like a man, man.
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@dawndevirgilio
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@dawndevirgilio
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HIGH FIVE FOR CONVERSATION
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1. ENGAGED LISTENING
@dawndevirgilio
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GET ENGAGED
@dawndevirgilio
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HAVE SOCIAL STRATEGY BEFORE THE CRISIS
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2. SOCIAL SWAT TEAM
@dawndevirgilio
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EMPOWER YOUR TEAM
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3. HUMANIZE THE BRAND
@dawndevirgilio
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• CoTweet invented Cotags in 2008 as a convention to allow companies to humanize their brands on Twitter
• Adopted by thousands of organizations globally
COTAGS
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FIND YOUR CONTRIBUTORS
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Employee accounts humanize your brand…
@Citi_Anna @Citi_Frank
@Citi_Ben
@Citi_Sarah
@Citi_Neal
@citi
Contributors
Citi_Frank
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Drive more conversations…
@citi
Contributors
@Citi_Anna @Citi_Frank
@Citi_Ben
@Citi_Sarah
@Citi_Neal
JohnDoe @Citi_Frank Learned a ton!
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And earn you more media
@citi
Contributors
@Citi_Anna @Citi_Frank
@Citi_Ben
@Citi_Sarah
@Citi_Neal
Citi_Frank @JohnDoe Great to hear! Citi_Anna @JaneDoe So glad.
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4. BREAK DOWN SILOS
@dawndevirgilio
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THE SOCIAL ECOSYSTEM
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5. ON-DEMAND DATA
@dawndevirgilio
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EACH PERSON IS UNIQUE
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A NEW CATEGORY OF SOFTWARE
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INTERACTIVE MARKETING HUB
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ENGAGE IN ONE INTEGRATED INBOX
View all the real-time conversations about your brand on Twitter and Facebook in one combined stream, shared across your entire workgroup
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PUBLISH FROM ONE PLATFORM
CONTENT MANAGER GEO-TARGET
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REPORTING
Reach– Track the number of Facebook Fans and Twitter followers, impressions and ReTweets Influence– View influence across multiple dimensions and track over time Engagement- Measure inbound volume and outbound conversation volume across all your Twitter and Facebook channels
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BUILD DYNAMIC FAN PAGES
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Dawn DeVirgilio Product Marketing Manager ExactTarget Social Media Lab
@dawndevirgilio @ExactTarget @CoTweet
/DawnDevirgilio
Thank You!
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