social conversations
TRANSCRIPT
Social conversations
Joanna Geary Social and Communities Editor, The Guardian
Bruce Daisley
UK Director, Twitter
Twitter is the shortest distance between you and what interests you most
Twitter is the shortest distance between @ and what interests you most
Twitter is the shortest distance between @ and #
GATHER DISTRIBUTE
GATHER
GATHER
“There is no question, if you are not on Facebook and Twitter, you are not
getting the full story”
Lyse Doucet, BBC Chief International Correspondent
“Social media allows me to get much closer to the story...
@TwitterAdsUK
Stuart Hughes, BBC producer
“... by the time [it appears on the wire] I will already have spotted it through social media”
@TwitterAdsUK
Stuart Hughes, BBC producer
@TwitterAdsUK
How important is Twitter for research?
Source: Nadja Hahn ‘What Good is Twi7er’
16%
36%
40%
8%
Essential Very important Slightly important Not important
@TwitterAdsUK
No Go Britain
Source: Nadja Hahn ‘What Good is Twi7er’
@TwitterAdsUK
No Go Britain
Source: Nadja Hahn ‘What Good is Twi7er’
“These are people who at breakfast we didn’t know about, at 7pm they were our guests”
Anne Doble, Head of News, Channel 4
@TwitterAdsUK
Source: Nadja Hahn ‘What Good is Twi7er’
DISTRIBUTE
@TwitterAdsUK
Source: Nadja Hahn ‘What Good is Twi7er’
5000% increase in social referrals
@TwitterAdsUK
Source: Nadja Hahn ‘What Good is Twi7er’
How important is Twitter for promoting your work?
@TwitterAdsUK
Source: Nadja Hahn ‘What Good is Twi7er’
Claim: 1% of users create half of content
GATHER DISTRIBUTE
NEWS
GATHER
DISTRIBUTE
@TwitterAdsUK
Source: Nadja Hahn ‘What Good is Twi7er’
But how do we know it’s news?
h7ps://twi7er.com/nic0/status/291464384394436608
@TwitterAdsUK
Source: Nadja Hahn ‘What Good is Twi7er’
A passenger plane crashing into the Hudson river
h7ps://twi7er.com/jkrums/status/1121915133
@TwitterAdsUK
Source: Nadja Hahn ‘What Good is Twi7er’
This?
h7p://www.youtube.com/user/MrNuclearCat
@TwitterAdsUK
Source: Nadja Hahn ‘What Good is Twi7er’
People stocking shelves at Poundland
@TwitterAdsUK
Source: Nadja Hahn ‘What Good is Twi7er’
Maybe it is news
@TwitterAdsUK
Source: Nadja Hahn ‘What Good is Twi7er’
Can social conversa?on change the percep?on of a na?on?
@TwitterAdsUK
Source: Nadja Hahn ‘What Good is Twi7er’
@TwitterAdsUK
Source: Nadja Hahn ‘What Good is Twi7er’
You have to give back
@TwitterAdsUK
Source: Nadja Hahn ‘What Good is Twi7er’
Introducing GuardianWitness
@TwitterAdsUK
Source: Nadja Hahn ‘What Good is Twi7er’
@TwitterAdsUK
Source: Nadja Hahn ‘What Good is Twi7er’
@TwitterAdsUK
Source: Nadja Hahn ‘What Good is Twi7er’
@TwitterAdsUK
Source: Nadja Hahn ‘What Good is Twi7er’