social contest meridiana 2015

CASE STUDY

LONDON | MILAN | ROME

Italy, 2015 MediaSocial Contest

During the Christmas season Meridiana wanted to engage with consumers and generate leads on social media.

CASE STUDY SOCIAL CONTEST ITALY, 2015

The idea was simple yet effective: ask users to sign up to the newsletter and find out if they won one of the daily Gift Cards


We launched a social contest on Facebook, getting the attention of users also on Instagram and Twitter


PRIZE DRAW

USER JOURNEY

CHOOSE FLIGHT

INSTANT WINSIGN UP TO NEWSLETTER


Several users won different prizes:Daily Gift Cards (instant-win)Flights to New York (final prize draw)


RESULTS

Results Analytics

Sorry, analytics cannot be disclosed


Most clicked ads


Low CPC, high impressions

Sorry, analytics cannot be disclosed

http://www.webing.it/

Webing86-90 Paul street

London EC2A 4NE

LONDON MILAN ROME @webingsocial webing @webingsocial

SOCIAL MEDIA

Social Media