social commerce slides
DESCRIPTION
The Rise of Social CommerceTRANSCRIPT
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By: Robin SteeleMKTG 7546
Professor Brey
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Introduction
• What is Social Commerce?• Social Commerce is a subset of e-commerce
that involves using social media and supports social interactions and user contributions to facilitate in the buying and selling of products.
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Historical Overview• The foundation of social media lies within the
relationship between people and how we interact with each other.
• buyer is 71% more likely to purchase a product if it is recommended to them by a friend
Something is missing!!!
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2 Types of Social Commerce
• Integrate E-commerce into social media platforms
Integrate Social media into e-commerce websites
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F-commerce• Companies are looking to enter this world
where their customers are socializing and bring their products directly into the site.
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Impact of Social Commerce• Malaysia Airlines allows people to choose their seat, post their itinerary
on their wall and check in directly on Facebook. • Facebook app called MHBuddy, which embraces the concept of social
seating and allows people to interact before they actually sit together on their flight.
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Customer Forums and Review Boards
• Companies interact directly with the customers.• Customers with like interests also interact and
share their thoughts on products, etc.• 59% of consumers research a product before
making a purchase.
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Is Social Commerce Business Worthy?• YES!!!...here’s why…• Currently, 14% of all transactions occur online• It’s not just about increased sales, but rather
increased awareness and brand loyalty.• As consumers become more comfortable,
increased sales will follow.• http://www.youtube.com/watch?v=ibJFk3x4Si
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