social commerce keynote #dmd12 de marketingdagen jaarbeurs te utrecht
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Patrick Petersen Social Commerce keynote #DMD12 De MarketingDagen Jaarbeurs te UtrechtTRANSCRIPT
Patrick Petersen – De MarketingDagen – 24 april 2012
Succes met Social Media Commerce
#DMD12 Patrick Petersen, 24 april 2012 om 16.05 uur
Patrick Petersen – De MarketingDagen – 24 april 2012
Be social! #DMD12 @OnlineMarketeer
#DMD12
Patrick Petersen – De MarketingDagen – 24 april 2012
Patrick Petersen?
Patrick Petersen – De MarketingDagen – 24 april 2012
AtMost.TV: social webTV
Patrick Petersen – De MarketingDagen – 24 april 2012
Auteur & columnist
Patrick Petersen – De MarketingDagen – 24 april 2012
(O ja.. hobby ‘acteur’)…..
Patrick Petersen – De MarketingDagen – 24 april 2012
Social Media Commerce?Social Media Commerce?Social Media Commerce?Social Media Commerce?Social Media Commerce?Social Media Commerce?Social Media Commerce?Social Media Commerce?
ROI dus!
Patrick Petersen – De MarketingDagen – 24 april 2012
Social Media Commerce: 5G Social Media Commerce: 5G Social Media Commerce: 5G Social Media Commerce: 5G Social Media Commerce: 5G Social Media Commerce: 5G Social Media Commerce: 5G Social Media Commerce: 5G
Gemak
GebruikersGekeurdGoed Gevoel
GunnenGerichtGelijk
8Gs..
Patrick Petersen – De MarketingDagen – 24 april 2012
Gemak: Social Media 2.0 = Social life = #1 referentie bij keuzes.
Patrick Petersen – De MarketingDagen – 24 april 2012
• Nu: 5 miljard USD wereldwijde opbrengstsocial commerce
• Onderzoek 2/2012 van Booz&Co: in 2016 30 miljardomzet via SC
Onderzoek & cijfers 2012 (BRON: SocialCommerceToday)
Patrick Petersen – De MarketingDagen – 24 april 2012
GoedGevoel:Webcare zorgt voor positievere ingestelde klanten.
Patrick Petersen – De MarketingDagen – 24 april 2012
Location Based relevante Social Media reviews= social currency.
Patrick Petersen – De MarketingDagen – 24 april 2012
Dank & .. Connect!Dank & .. Connect!
@@OnlineMarketeerOnlineMarketeer
LinkedInLinkedIn
FacebookFacebook
[email protected]@AtMost.nl
Patrick Petersen – De MarketingDagen – 24 april 2012