social commerce and local: the new retail environment: jody ford, vp marketing ebay
TRANSCRIPT
Jody FordVP, North America Marketplaces
Social Commerce and Local:The New Retail Environment
VIDEO
A new retail is emerging. It’s consumer driven and technology enabled.
THE PHONE IS BECOMING A MISSION CONTROL DEVICE
CONSUMERS ARE ENGAGING ACROSS EVERY SCREEN
People want to get what they want, when they want it, wherever they are.
ANYWHERE SHOPPING
WE ARE UNIQUELY POSITIONED TO HELP BUSINESSES OF ALL SIZES WIN
DATA
GLOBAL
LOCAL
MOBILE
PLATFORM
$175 Billion
UTILITYsearch and buy
Ave time/ visit ~4 mins
GMV/ active user ~$500 p.a.
ENGAGEMENTbrowse and discover
Ave time /visit ~7 mins
GMV/active user ~$20 p.a.
OUR UNIQUE MARKET POSITION
160M Active users
7 out of 10Items sold are new
7 out of 10Items sold are
fixed price
190M+ Downloads
of apps
$13B mobile volume 2012
$20B expected in 2013
5.6M new users via mobile in Q3
EBAY MARKETPLACES
We’re innovating around customer needs.local
75%OF TOTAL RETAIL SPENDING OCCURS 15 MILES FROM HOME
Source: Forrester Research Web-Influenced Retail Sales Forecast, 2011 To 2016 (US)
40% OF ALL RETAIL SPENDING INVOLVES SOME KIND OF ONLINE TRANSACTION
We’re innovating around customer needs.local
User Valet
User Valet
ValetUser2123
scheduled delivery
ChicagoChicago
Dallas
London
We’re innovating around customer needs.local
39% OF US CUSTOMERS PAID ONLINE & PICKED UP IN STORE
in-store pickup
150 PICK-UP LOCATIONS
50K LISTINGS
25 SELLERS
Consumer adoption is strong. Feedback is extremely positive.
We’re innovating around customer needs.local
Digital Storefront:
24-HOUR SHOPPABLE WINDOWS
MOBILESITE
“INTERACTIVE STOREFRONT”
ONE-HOUR DELIVERY
PAYPALHERE
A START TO FINISH EXPERIENCE WITH AVERAGE DELIVERY IN 49 MINUTES
Digital Storefront at Westfield Mall:
REBECCA MINKOFF, SONY, TOMS, EBAY, PAYPAL
AND WE’RE PARTNERING WITH TOP BRANDS AND MERCHANTS AND PROPERTIES TO CREATE THE MALL OF THE FUTURE
TOUCH STORE-FRONTS MALLS & AIRPORTS
MOBILE MARKETPLAY
LESSONS LEARNED
CUSTOMERS value choice & control
RETAILERS appetite to partner for technical capabilities,
reach, and footfall.
TECHNOLOGY
is not enough.Managing end-to-end
is critical.
EBAY PARTNERS WITH BUSINESS OF ALL SIZES TO CONNECT BUYERS TO THE LOCAL INVENTORY THAT THEY NEED AND LOVE.
THANK YOU.