social collaboration 10 must have tips for security, productivity and compliance
TRANSCRIPT
Social Collaboration:
10 must have tips for security, productivity and compliance
Sarah Carter, VP Marketing
Actiance, Inc.Confidential and Proprietary © 2011, Actiance, Inc.
All rights reserved. Actiance and the Actiance logo are trademarks of Actiance, Inc.
U VConfidential and Proprietary © 2011, Actiance , Inc. All rights reserved.
Ten Tips to Safe Social Collaboration
1. Understand the landscape
2. Consider and address the risks
3. Understand the legal and regulatory situation
4. Establish a presence
5. Engage and be engaging
6. Consider Enterprise Social
7. Educate
8. Control, Manage, Secure
9. Review and Revise
10.Measure
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The Internet Has Changed
• Public IM• P2P• Anonymizers• VoIP• Social Networks• Games• Virtual Worlds• IPTV
• Public IM• P2P• Anonymizers• VoIP• Social Networks• Games• Virtual Worlds• IPTV
Source: Actiance Annual Greynets Surveys 2008 – 2011 & Projected
• Financial IM• Unified Communications• Web Conferencing• VoIP• Remote Admin Tools
• Financial IM• Unified Communications• Web Conferencing• VoIP• Remote Admin Tools
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Source: Actiance Annual Collaborative Internet Surveys 2008 – 2011 & Projected
The Enterprise and Web 2.0 Are Converging
2008 2009 2010 2011 2010 2009 2008
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Social Is Booming
Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
Social Networking
Social Collaboration
Social Publishing
Social Feedback
Social Analytics
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Understand the Social Risks
Data Leakage
Personal Information
Intellectual Property
Credit Card, SSN
Patient Records
Incoming Threats
Malware, Spyware
Viruses, Trojans
Inappropriate Content
Compliance & eDiscovery
SEC, FINRA, NFA
HIPAA, FISMA, SOX
PCI, FOI, DOD, FSA
FRCP- eDiscovery
FERC, NERC
User Behavior
Employee Productivity
Bandwidth Explosion
Every employee is the face of the business
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Best Practices – The 4E’s
Establish Create a LinkedIn profile and populate with relevant information
Engage Make it easy for your network to contact, interact, and communicate with you
Educate Publish event notifications, news updates, upcoming conferences, job openings, etc.
Expand Offer links to other professionals or like-minded individuals (e.g., tax specialists, estate planning attorneys, etc.)
Objective Recommendation
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Establishing a Presence Social Media?
Sales & Marketing Promotions Advertising Branding
HR Background checks Recruiting
Scientists & Researchers Information exchange Collaboration
IT Investigation of security breaches
Generate buzz and increase visibility
Strengthen customer relations
Build an additional revenue source
Extend your brand
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Social Networking: Balancing Benefit & Risk
Risks & Challenges
Employee productivity– Control who can access what, when, and for how long
Content security– Introduction of malware
Brand and reputation protection– Allow “approved corporate posters” to self-moderate– Moderate posts from unapproved corporate posters
IP/Information Leak Prevention/NDA compliance– Sensitive, confidential term dictionary matching– Stop contract staff accidentally leaking your secrets– Quarantine posts for moderation by a reviewer– Quick deployment, no desktop touch
Compliance with regulation (e.g., FSA, PCI)– Archive content– Stop credit card number patterns– Control specific content
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Establish a Presence (1a)
Create a LinkedIn Profile
Basic info, employment history, education, summary
Build out full content – its your resume
Approachable descriptions
Friendly, but professional
What’s in it for THEM?
Provide external contact info
Twitter, Blogs, Website
Personalize your URL
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Establish a PresenceUse Groups
Answers
Use Applications
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Engage with Customers, Colleagues, and Prospects (1)
Network with others
Look for jobs or candidates
Prospect for new business/customers
Advertise
Promote your company
Post updates, comments, etc.
Answer questions
Follow companies
Keep tabs on your network
Provide links to other resources
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Educate Your Network
Publish events, upcoming conferences, speaking engagements, etc.
“attend events” – reach out to other attendees
Publish links to other relevant content (e.g., websites, collateral)
Industry news feeds
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Educate & Re Educate Your Network
When you have new news
Message your network
We have a TRIBAL response to Social Networks – people respond more in this medium that they do IN ANY OTHER digital medium
50 messages at a time
My experience? 40% response if you get your message RIGHT, personal and timely
Do NOT overuse it
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Control, Manage, Secure
Identity management Ensure that all the different logins of an individual link back to corporate identity
Activity control Posting of content allowed for marketing but read-only for everyone else
Granular application control Employees can access Facebook, but not Facebook Chat or Facebook Games
Anti-malware Protect network against hidden phishing or Trojan attacks
Data leak prevention Protect organization from employees disclosing sensitive information
Moderation Messages posted only upon approval by designated officer
Logging and archiving Log all content posted to social networks
Export of data Export stored data to any email archive or WORM storage
Issue Control Requirements
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End Users Adopting Web 2.0 Faster Than IT Can Control
Actual customer traffic history (~155 organizations)Representing all Internet activity from over 150K end users (Actiance Internet Survey 2009)
Source: Actiance Annual Internet Survey 2010
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Social Networking Feature Control
• Control features or areas of content posting by user or group
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Content Monitoring
Policy summaries
Easy-to-set policies
– Archiving
– Moderation
Lexicons
Actions to take
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eDiscovery of Social Networking Posts
Social networking activity and posts are captured
All the captured events are presented for eDiscovery and available for export to archiving platforms
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Measuring Your Efforts
Number of Connections
– The more connected your are, the more connected you can be
– Make connections meaningful – a network of “connect with me even if you don’t know me has NO VALUE – you can buy a list from a list broker.
Number of responses from outreach
– Using advanced search, responses from inmails, messages etc
Comments on Discussions, in Groups, Answers
Number of Comments or Replies
Number of page views
Followers to your blog, twitter followers, retweets
Confidential and Proprietary © 2011, Actiance, Inc. All rights reserved.
U VConfidential and Proprietary © 2011, Actiance , Inc. All rights reserved.
About Actiance: Enabling the New Internet
Market leader for security and compliance solutions
Focused on Web 2.0, Social media, Unified communications
Global operations
1,600 customers across a range of industries
Broadest partner ecosystem
U VConfidential and Proprietary © 2011, Actiance , Inc. All rights reserved.
More Info?
www.actiance.com
Visit the Actiance Collateral Library at http://actiance.com/products/collateral-library.aspx
Specific Questions?
http://www.linkedin.com/in/sarahlouisecarter
Twitter: @SarahActiance
Email: [email protected]
650 631 6452 (desk)
415 806 9504 (cell)
+44 (0) 7970 729068 (UK mobile)
U VConfidential and Proprietary © 2011, Actiance , Inc. All rights reserved.
Ten Tips to Safe Social Collaboration
1. Understand the landscape
2. Consider and address the risks
3. Understand the legal and regulatory situation
4. Establish a presence
5. Engage and be engaging
6. Consider Enterprise Social
7. Educate
8. Control, Manage, Secure
9. Review and Revise
10.Measure
Sarah Carter, VP Marketing
Actiance, Inc
http://www.linkedin.com/in/sarahlouisecarter
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