social (c) rm at telenet - by steven degelaen, online conversation manager at telenet
DESCRIPTION
Social CRM and Telenet - a presentation by Steven Degelaen at Social CRM 2013 in Brussels, hosted by Our Social TimesTRANSCRIPT
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Social (C)RM @ Telenet #SCRM13
28/11/2013 Steven Degelaen - @sdegelaen Online Conversation Manager 1
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The next 20 minutes...
§ Organization § Tools § Team / people § ROI
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Organization
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Basic approach
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Social Media Cross Func1onal Team
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Advantages of CFT
§ Increased knowledge § Fast response times § Buy-in § Involvement § Spread feedback & insights § Speak with one voice
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Tools
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Goal
§ 360°view § Be where they are…
… but provide an engagement platform
§ Enrich / rebuild traditional systems… but this is not a simple CR
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Tools basics
§ No free lunch § Try before you buy § Your needs are not my needs § Get what you need now, upgrade
later
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Team / people
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Engagement team
§ Weakest & strongest link § 24/7 world vs business hours
SLA management is vital § People become the account
Team management is key § Share / celebrate your successes
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Engagement team vs Others
§ Who can talk? § Roles & responsibilities § Spread the word
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ROI
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One size fits all?
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Just another KPI
§ Set of 50+ metrics § Measure me if you can § Marketing vs Care vs CorpComm vs
HR vs … § Return On Ignorance
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Thank you!
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