social by design - slides for guest lecture erasmus university rotterdam
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Social By Design Rick Mans
Rick Mans
Capgemini
@rickmansslideshare.net/rickmansdontmindrick.com
1960’s Mainframe Computing
1990’s Desktop
Cloud Computing
2000’s Mobile Cloud
Computing
2010’s Social
Revolution
1970’s Mini Computing
1980’s Client/Server Computing
10X more users with each cycle
Data Management
Apps
Business Logic Apps
Process Automation
Apps
Web Apps
Mobile Apps
Social Apps
Ten Year Computing Cycles
Through 2015, 80% of enterprises will lack a coherent approach to dealing with information from social media
Source: Gartner 2011
The Social Divide: Customers and Companies
A story on what you can do
Meet Kita
Fan: Keremcem
The launch of gadgets
Creating a dream
Experiencing a dream
After 6 months: KOTEX YoungOffline en Online Kita became brandface
Results:
34% marketshareGrowth of 20%
23% of all Kotex salesTarget was 10%
64% Brand awareness
81% positive buy sentiment
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PRTS
Social Design Thinking
PRTS
Participation on Scale
PRTS
Relevance
PRTS
Trust
PRTS
Sharing
Your contact:
Rick Mans
Phone: +31 6 51 21 01 44E-Mail: [email protected]: http://twitter.com/rickmansLinkedIn: http://nl.linkedin.com/in/rickmans