social business - kdh 2012
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© 2012 IBM Corporation
IBM Social Business – An IntroductionXM² -Karel de Grote-Hogeschool
Yves Van SetersTeam leader External Communications IBM Benelux
© 2012 IBM Corporation2
Yves Van Seters
• Team Leader Media Relations & External Communications IBM BeNeLux
• 17 years of experience in sales, marketing & communications
• Active in Social Media since 2009• Twitter, Tumblr, Linkedin, Foursquare, Slideshare, Youtube, Google+• IBM SmartCloud, Connections
• IBM Social Maven
© 2012 IBM Corporation3
IBM
• NYSE: IBM
• Hardware, software, services, consultancy
• B2B
• Revenue in 2011: 106.916.000 000 000 USD
• Employees WW: 433.362
Source: IBM annual report 2011: http://ibm.co/TAccAs
© 2012 IBM Corporation4
“What does Social means to you?”
“What does Business means to you?”
”What does Social Business means to you”
© 2012 IBM Corporation5
CommerceCollaboration
Communications
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Social Business Smarter Communications
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SalesLeads
Comm’sCredibility
Social
Engagement
The “New” Comm’s
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Listen
identify
DevelopShare
Generate
• Social• News• Customers
• Topics• Trends
• Content• Stories
• Credibility• Leads ($)
• Press• Social• Stage
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Trending
Content •Black-out van elektriciteit gemakkelijker te voorkomen dan gedacht.
Result
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Trending
Content •Van Sportanalist naar Sportvoorspeller
Result
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Staged
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TedX Flanders
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Social Business Smarter Collaboration
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The Globally Integrated Enterprise
The globally integrated enterprise is a company that fashions its strategy, its management, and its operations in pursuit of a new goal: the integration of production and value delivery worldwide.
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The Social Enterprise: 5 Emerging Trends
1. Social Technology re-shapes Corporate Culture
2. Social Technology is “The New Intranet”
3. Social Standards come to the Enterprise
4. Social Meets Mobile
5. Social Technology drives Business
Source: http://www.slideshare.net/lbenitez/enterprise-social-media-5-emerging-trends
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Trend #2: Social Technology is “The New Intranet”
Source: Informationweek: http://bit.ly/RRgB4i
“… companies are implementing social from the inside out […] they are testing the waters by deploying intranet-based social systems. The top three drivers for such deployments are 1. employee collaboration, 2. efficiency in locating people and
resources 3. idea generation”…
It’s no longer about locking content in an email ecosystem
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Why Social ?
Source: http://www.slideshare.net/rhappe/the-2011-state-of-community-management
Social Improves:
• Product Innovation
• Workforce Optimization
• IT Support
• Marketing
• Operations
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Integrated Capabilities of IBM Connections
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Trend #4: Social meets Mobile
Source: Forrester- http://bit.ly/ZaSyS8
“Individual employees are able to put the latest mobile devices and apps to productive business use faster than their employers can. [...] What it means: Companies have little control over who uses these.”
Collaborate anytime, anywhere with anyone
© 2012 IBM Corporation22
Explosive Mobile growth - BYOD
Source: http://www.gartner.com/it/page.jsp?id=1897514Source: http://techcrunch.com/2012/02/01/facebook-has-425-million-mobile-monthly-active-users-up-from-350-million-in-september/Source: http://www.zdnet.com/blog/btl/apple-sold-more-ios-devices-in-2011-than-it-sold-macs-in-28-years/69717Source: http://mashable.com/2012/02/23/comscore-mobile-study/
• Apple sold more mobile devices in 2011 than Macs in last 28 yrs
• More than 50% of Facebook’s activity is via mobile• 64.2M use mobile for social networking in the US• 88% companies report employees use personal
devices• #2 priority for CIO’s in 2012
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Mobile Trends
Source: IBM Tech Trends Report http://ibm.com/developerworks/techtrendsreport
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Social Business Smarter Commerce
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Social is a game changer
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Police chiefs fight crime with data
Marketers predict individual behaviors
Farmers track livestock in real time
Doctors deliver personalized prescriptions
Retailers foresee emerging shopping trends
Chief Supply Chain Officers change assortments in seconds
What is the use of Big Data ?
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This is changing the entire way products are sourced, manufactured and distributed—and making business more complex than ever
Customer expectations of service, price and delivery are soaring
Customers now have unlimited access to information and can instantly share it with the world
Social networking and mobile commerce have dramatically changed the dynamic between buyer and seller
The age of the empowered customer
250 millionNumber of tweets sent via Twitter each day
75%Percentage of people who believe companies don’t tell the truth in advertisements
$93 billionAmount in sales missed due to out of stock inventory
Sources:, Techcrunch Oct 2011, Yankelovich, Evolution of Advertising and Media, 5th Annual Store Systems Study, IHL Group and RIS News, 200827
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Commerce going Social
• Enterprises are increasingly monitoring social media
• Twitter, Facebook, LinkedIn, Quora, etc
• Provide Customer Support
• Discover New Ideas
• Monitor Competitors
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Analytics make you smarter
• Increasing # of companies leveraging social analytic tools• Analyze consumer sentiment
• React immediately
• Anticipate customer needs
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Smarter Commerce: Shoes
IBM Social Media Analysis Points to Lower Heels, Bucking Economic Trend
Usually women’s heels stay high during a downturn; perhaps not this time
An IBM (NYSE: IBM) computer-based analysis of billions of social media posts predicts an intriguing change on the horizon in women’s shoe fashions, with heel heights– currently in nosebleed territory – poised to decline. The IBM project highlights the predictive capabilities of social media analysis as a source of valuable insight that can help drive business strategies and results.
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