social aspects of new media technologies after kathys edits.pptx for slide share

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Discussion Leader: Ruba Hachim April 19, 2011 : COM546, MCDM Social Aspects of New Media Technologies

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Page 1: Social aspects of new media technologies after kathys edits.pptx for slide share

Discussion Leader: Ruba Hachim

April 19, 2011 : COM546, MCDM

Social Aspects of New Media Technologies

Page 2: Social aspects of new media technologies after kathys edits.pptx for slide share

What Is New Media?http://www.youtube.com/watch?v=RXdVa87CKXY

Page 3: Social aspects of new media technologies after kathys edits.pptx for slide share

New Media

Page 4: Social aspects of new media technologies after kathys edits.pptx for slide share

Uses and Gratificatio

ns

Page 5: Social aspects of new media technologies after kathys edits.pptx for slide share

Critical Masshttp://www.youtube.com/watch?v=beF0LTvbdfw&feature=youtu.be

Page 6: Social aspects of new media technologies after kathys edits.pptx for slide share

Diffusion of Innovations

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Williams, F., Strover, S. and Grant, A. E. (1994). Social aspects of new media technologies. In J. Bryant J. & D. Zillmann (Eds.), Media effects: Advances in theory and research (pp. 463-482). Hillsdale, NJ: Lawrence Erlbaum Associates

Christensen, C. M., Anthony, S. D. and Roth, E.A. (2004). Seeing what’s next. (pp. 3-27). Boston, MA: Harvard Business School Press

Media• You Tube Video: What is New Media? http://youtu.be/RXdVa87CKXY

• You Tube Video: Reply All: http://youtu.be/beF0LTvbdfw

• Image Source Page (Woman dusting TV): http://www.flickr.com/photos/nationaalarchief/4398562798/

• Image Source Page (Sesame Street): arcweb.archives.gov/arc/action/ExternalIdSearch?id=4003478/

• Image Source Page (Ostrich reads): http://www.flickr.com/photos/nationaalarchief/3236806056/

Creative Commons License – Attribution, Non-Commercial

Ruba Hachim, University of Washington

[email protected], @rubahachim

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