social apps done right

Social Apps Done RightBastian Hofmann, Kristian Rabe

Donnerstag, 20. Mai 2010

VZnet Netzwerke Ltd. l studiVZ.net l schuelerVZ.net l meinVZ.net

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Agenda



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Agenda

Social Apps at VZ-Netzwerke

The next steps

Taking it further



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About VZ-Netzwerke

16.5 million users

40% daily logins

30 minutes per user per day

three networks



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Visits April 2010 (IVW)

VZ

T-Online

MSN

Yahoo

WKW

Bild

ProSieben

SPON

0 250.000.000 500.000.000

124.266.343

133.225.524

137.471.037

168.762.246

196.320.307

254.417.174

403.820.631

440.719.168



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and compared with monthly TV reach

Every VZ-Network surpasses TV inthe digital native user group (14 - 29)



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Doing it right



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Doing it right

Open standards

Data privacy

Approval process

Developer support



An open standard: OpenSocial

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Data privacy

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Data privacy

Visibility

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Data privacy

Visibility Visibility on a user‘s profile page can be changed individually for

friends or other people.

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Data privacy



Communication

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Data privacy



Communication Gadget needs user permissions for communication (Messages, Activity

Stream, Notifications, ...)

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Data privacy





Access

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Data privacy





Access Access to user data is handled through a special vcard

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VCards

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VCards

Wile installing a gadget, the user has to assign an existing or new vcard to it

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VCards


Data on vcard can differ to the user‘s profile

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VCards


Data on vcard can differ to the user‘s profile

Gadget has only access to data of users which have installed the gadget

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Approval process

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Better quality

Better security

Apps are less buggy

Apps add value for the users

Better reach for individual apps

More activity in apps



Developer Support

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Apps at VZ-Netzwerke

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Launch Dec. 2009

13.15 million installations

7.5 million daily page impressions in canvas view

over 60 Apps in Gallery, ca. 140 Apps live



Frohe Ernte - Elex

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Frohe Ernte - Elex

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Die Röhre - Putpat

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Die Röhre - Putpat

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Fanta „Sagen oder Wagen“

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Fanta „Sagen oder Wagen“

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The next big app projects

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The next steps

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Payment

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Advertising

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Social Discovery

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Notifications

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Post To Wall

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User-To-User Messaging

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Activity Feed

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And more to come...

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Taking it one step further

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„Apps should be able to post on the user‘s

wall“



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What content should be embeddable there?



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Sales visuals



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Pictures

Sales visuals



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Pictures

Videos

Sales visuals



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Photoalbums

Pictures

Videos

Sales visuals



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Photoalbums

Pictures

Videos

Upload and shoot photos directly

Sales visuals



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Photoalbums

Pictures

Videos


Sales visualsPreview of websites



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Photoalbums

Pictures

Videos


Sales visualsPreview of websites

Apps



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And where?



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And where?

User‘s wall



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And where?

User‘s wall

Feed



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And where?

User‘s wall

Feed

Groups



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And where?

User‘s wall

Feed

Groups

Comments



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And where?

User‘s wall

Feed

Groups

Comments

Messaging service



Example

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Do you want your site included?

Support the OEmbed standard

http://oembed.com/

Contact us

Or create an app

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http://oembed.com

http://oembed.com


Further information ...

http://www.opensocial.org

Our blog: http://developer.studivz.net

Our wiki: http://developer.studivz.net/wiki

Become a developer and get access to our sandbox:http://www.studivz.net/Developer and http://www.meinvz.net/Developer

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http://developer.studivz.net

http://developer.studivz.net

http://developer.studivz.net/wiki

http://developer.studivz.net/wiki

http://www.studivz.net/Developer

http://www.studivz.net/Developer

http://www.meinvz.net/Developer

http://www.meinvz.net/Developer


Or visit our couch and start racing :-)

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Thank you!

Contact:

Bastian Hofmann

[email protected]

http://www.studivz.net/bastian

Kristian Rabe

[email protected]

http://www.studivz.net/krisrock


mailto:[email protected]






social apps done right

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